Dec 2024 – Aug 2025 · 8 mos

• Consulting startups with their product development & GTM strategy.

Dec 2023 – Nov 2024 · 11 mos

Jun 2022 – Nov 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Owned & implemented Strategies for Acquisition, Retention, & Engagement
• Improved Marketing contribution to revenue through Funnel Management & Channel Optimisation
• Co-created data-driven Lead Consumption frameworks with the Sales team, driving efficient lead utilization & improved conversions
• Expanded the Events charter to diverse International markets, including the Philippines, Uzbekistan etc.
• Set up the CLM (Customer Lifecycle Management) charter to drive product adoption via product marketing, engagement & retention
• Established "Teachmint Academy" to upskill educators, improving teaching skills & effectiveness
• Developed "Masterclass" series to engage stakeholders in the education ecosystem; hosted Chetan Bhagat in the series

Dec 2021 – Jul 2022 · 7 mos · Bengaluru, Karnataka, India

• Spearheaded the efforts to create and engage the Educators Community; devised Acquisition strategy to achieve business objectives
• Set up the hybrid Events charter as a Lead generation source; create Brand Awareness, Engagement & Accelerated Conversions
• Created brand property "BaatCheet" & flagship marketing properties “Chalk & Chai” & “TeachTalks”

Mar 2021 – Dec 2021 · 9 mos · Bengaluru, Karnataka, India

• Responsible for managing the revenue of the business unit & identifying new growth opportunities
• Hired, trained & managed a team of 50+ employees responsible for client revenue & expanding onboarding team
• Led experiments to evaluate growth opportunities in the current industry

Jun 2019 – Mar 2021 · 1 yr 9 mos · Bengaluru Area, India

• Analyse the industry to envision ancillary business models & product ideas to achieve discontinuous growth for Swiggy
• Zero to One scale up of the feasible ideas in agile manner
• Create the GTM & launch strategy
• Set up the supply-chain & operations to drive the execution of the initiative setting it up for success
• Growth hacking the expansion to achieve the One of the initiative
• Actively listen & iterate basis the feedback

Jul 2018 – May 2019 · 10 mos · Bengaluru Area, India

• Led business growth by expanding to new channels & managed category PnL
• Revamped the Customer Support for Mobiles category to reduce the cancellation rate
• Worked with the Category Head & senior-management to create Business Plan for the year 2018-19
• Developed Address Verification Algorithm to cancel fake orders automatically leading to faster unblocking of the inventory
• Created an inventory dashboard & designed an automated model for monthly procurement & liquidation reducing the manual efforts of the buying team
• Led the project to launch Zefo as a brand in refurbishment
• Worked closely with the tech & product team to help them understand the business requirements, aided to develop internal product along with feature rollouts & enhancements

Jun 2017 – Jun 2018 · 1 yr · Bengaluru Area, India

• Managed the demand side of Mobiles category
• Responsible for Top Line and Bottom Line growth of the category
• Designed an automated pricing model to boost the conversion rate optimizing the PnL
• Managed merchandising & store front to maximize sales
• Led website revamp to improve UX for end customers
• Developed the launch strategy & led the PAN India expansion
• Established various category operations to ensure smooth functioning: Escalation process; Warranty process, Liquidation etc
• Developed an analytical framework to monitor health of the category

Jul 2015 – Mar 2017 · 1 yr 8 mos · Bengaluru Area, India

• Co-founded a health-tech startup aiming to bring the dawn of preventive healthcare in India by using predictive analysis. Worked on the GTM, growth strategy & business development.
• Built a marketplace for Diagnostic centers/Hospitals for the booking of pathological & radiological tests.
• Digitized reports & ERP services were provided to the clients for smoother operations.
• A digital health timeline was available for the end user along with the option of online consultation.

Dec 2014 – Jun 2015 · 6 mos · New Delhi Area, India

• SPOC for analytics (MS Excel, SQL); assisted marketing team to develop strategies for 200+ clients
• Analyzed sales, client performance and customer data to provide meaningful insights about the buying pattern, sales forecast etc
• Led the customer re-activation campaign through analytics & achieved 37% re-activation of dead customers
• Created the Sales & Ops dashboard to monitor the KPIs

Jul 2014 – Nov 2014 · 4 mos · Bhopal Area, India