Nov 2013 – Aug 2018 · 4 yrs 9 mos · Bangalore

• As part of the founding team, I have helped AEON achieve 5x growth in sales in two years, delivered 3x improvement in lead-to-sales conversion and have lowered customer-acquisition-cost by 71%.
• At AEON, some of my key responsibilities were:
• Driving net new leads through paid and non-paid channels (SEM, SEO and Email Marketing).
• Managing the team responsible for reporting of web analytics, online advertising, and email marketing campaigns.
• Developing strong analytics and reporting for sales & marketing MIS.
• Measure effectiveness of acquisition programs based on established metrics; provide recurring reports and analyze trends.
• Conversion optimization, marketing mix modelling, attribution modelling, A/B testing.
• Driving sales growth by increasing conversion through lead scoring and nurturing.

Jul 2009 – Oct 2013 · 4 yrs 3 mos · Bangalore

• Devising marketing and lead generation strategies to improve sales pipeline and conversion ratio.
• Expand product and vertical offerings, increase revenue and profitability of the vertical and contribution to organizations’ revenue.
• Creating and delivering presentations, white papers, communiqués, webinars and other sales tools.
• Preparing RFP/RFQ responses, designing sales presentation, marketing collateral, demo preparation etc.
• Delivering product demonstrations at customer briefings, industry conferences, industry analyst briefings and other public-speaking forums.
• Providing in-depth product and competitive analysis for use in product strategy and sales / marketing positioning.
• Working with the Product Management and Engineering Team to prioritize product features, finalize product roadmap, and plan for new version releases.
• Conducting Customer Councils and other programs to solicit customer and partner feedback.