A

Asutosh Mahapatro

CEO

Hyderabad, Telangana, India14 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 12 years of experience in market research and analytics.
  • Expert in consumer insights and go-to-market strategies.
  • Proficient in data analysis using advanced tools like Tableau and Python.
Stackforce AI infers this person is a Market Research and Consumer Insights expert in the Consumer Package Goods industry.

Contact

Skills

Core Skills

Business AnalyticsConsumer InsightsData AnalysisSupply Chain Management

Other Skills

BenchmarkingBusiness DevelopmentBusiness PlanningCompetitive AnalysisConsumer InsightConsumer Insight GenerationConsumer Package GoodsCustomer InsightCustomer ServiceDistribution AnalysisGo-to-Market StrategyInsight GenerationKPI DashboardsMarket AnalysisMarket Research

About

Experienced management professional with 12+ years in the field of Market Research, Consumer & Shopper Insights, Business Analytics, Consulting, Client Servicing with hands-on experience in POS & Panel data and Go To Market Analytics for Consumer Package Goods Industry.

Experience

Pepsico

6 roles

Lead : Away From Home Commercial Planning & Vending Operation Business

Promoted

Apr 2024Present · 1 yr 11 mos

Manager, Commercial Analytics and Insights, PBNA FoodService

Sep 2023Mar 2024 · 6 mos

Microsoft Power BIConsumer InsightBusiness PlanningSales and Revenue AnalysisBusiness AnalyticsConsumer Insights

Manager, Commercial Analytics and Insights

Promoted

Aug 2022Sep 2023 · 1 yr 1 mo

TableauPython (Programming Language)SQLSupply Chain OptimizationGo-to-Market StrategySAP Business Warehouse (SAP BW)+3

Associate Manager, Commercial Analytics & Insights

Feb 2022Jul 2022 · 5 mos

Associate Manager, Shopper Insights

May 2021Feb 2022 · 9 mos

Deputy Manager, Shopper Insights

Nov 2019Apr 2021 · 1 yr 5 mos

Globaldata plc

Senior Analyst CPG

Nov 2016Nov 2019 · 3 yrs · Hyderabad Area, India

  • Write different market analysis report with major trends, challenges, future outlook and
  • opportunities across industries in CPG domain.
  • Perform and finalize market estimates and high level analysis
  • Conduct regular and timely quality check for all the deliverables
  • Motivate and enhance the performance of associates through regular feedback, guidance and
  • acquired knowledge
  • Perform primary and secondary research to acquire reliable industry facts and knowledge
  • Using the data gathered during the research to carry out market, customer, and competitor and
  • industry analysis.
  • Formulate and create best practice solution sharing within the business
  • Train and mentor associate analysts and analysts on the company database and review their work.
  • Engaged in regular discussion with senior management both in India and the UK and manage
  • client queries.

Genpact

2 roles

Senior Market Research Analyst (PepsiCo: IRI Worldwide, Chicago, USA)

Promoted

Jan 2015Nov 2016 · 1 yr 10 mos · Bengaluru Area, India

  • Creating market research reports on specific products and markets based on client
  • requirements
  • Work very closely with clients to produce ad hoc reports and yearly presentations
  • Deliver client ready analysis that provide answers to client’s business issues
  • Conducting detailed brand and category performance reviews for clients with actionable insights,
  • recommendations.
  • Utilize creativity in identifying new techniques and processes to answer client ad-hoc requests
  • Executes consistently high quality analyses using store and panel data
  • Works closely with USA owner to understand the objective of the analysis and pro-actively
  • communicate during the project execution
  • Workflow increase, with savings from improvised process and trust gain, transitioned more work
  • from client
  • Work very closely with Associate Consultants/Consultants to produce strategic and tactical top-
  • line requests
  • Taken the ownership of the yearly database restatement process for the entire 16 member
  • team
  • Conducted training sessions for new team members

Market Research Associate (PepsiCo: IRI Worldwide, Chicago, USA)

Aug 2012Dec 2014 · 2 yrs 4 mos · Bengaluru Area, India

  • . Creating market research reports on specific products and markets
  • based on Client requirements.
  • Work very closely with clients to produce ad hoc reports and
  • presentations across strategic and tactical top-line applications.
  • Creates framework for the business issue, extracting and refining
  • data, quality controls it, analysis it, provides insights and gives
  • actionable recommendations
  • Defining target markets and opportunities within them.
  • Deliver client ready analyses that provide answers to client’s
  • business issues.
  • Conducting detailed brand and category performance reviews for
  • clients with actionable insights, recommendations.
  • Executes consistently high quality analyses using store and panel
  • data (to some extent)
  • Works closely with USA owner to understand the objective of the
  • analysis and pro-actively communicates during the project execution
  • Use strong analytical skills to deliver results using simple ad hoc
  • reports and presentations

Matrix cellular (international) services ltd.

Sales and Marketing

Mar 2011Aug 2012 · 1 yr 5 mos · Bangalore Area, India

  • . Reviewing and interpreting the competition after in depth analysis of market information to fine tune the marketing strategies and escalate business volumes.
  • . Identifying prospective accounts and securing major deals, signing corporate tie-ups for business development.
  • . Initiating/developing relation with key decision makers in target organization for business development in pre-sales negotiating stages.
  • . Effective relationship management with significant client to ascertain rendering of quality service and business retention/enhancement.
  • .Responsible for fulfilling corporate requirement and solving the issues every month.
  • . Enhancement of revenue by providing quality service to the customer which also results in growth of the organization and long term relationship with the customer.
  • . Analyze competitive product offerings in terms of features and benefits as well as price points.

Education

M S Ramaiah Institute Of Management

PGDBM — Marketing and Operations

Jan 2009Jan 2011

Biju Patnaik University of Technology, Odisha

Bachelor's degree — Information Technology

Jan 2005Jan 2009

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