Mar 2021 – Jan 2023 · 1 yr 10 mos · San Francisco Bay Area

Dec 2020 – Dec 2022 · 2 yrs

Aug 2019 – Mar 2021 · 1 yr 7 mos

Oct 2018 – Mar 2021 · 2 yrs 5 mos

Apr 2018 – Oct 2018 · 6 mos

Nov 2016 – Jan 2018 · 1 yr 2 mos

• Tesla does marketing by using digital experiences to showcase better physical products. I was responsible for lead acquisition and user education through tesla.com.
• I led the transition from the original tesla product pages to visual, interactive experiences with each car from the homepage. This included the original line up of model S, X and roadster, and accompanied the launch of Model 3 and the Semi, along with a number of other supplemental education pages. We redesigned the homepage and the navigation system as a part of that work.
• I was also responsible for Tesla Trip Planner, a tool for a user to overcome 'range anxiety' by planning a trip from any location in the world to any other. Trip Planner maps routes via superchargers providing a detailed outline of stops, timing and nearby amenities.

Nov 2014 – Nov 2016 · 2 yrs · Palo Alto

• Led the Pebble Health team, responsible for health features including heart rate tracking for Pebble Time 2 series products (2016), mobile sleep, activity and heart rate graphs and historical views, the workout app, health notifications and the Pebble Health watch app.
• Led core product team, including the new operating system (4.0) for Time 2 series products as well as Verizon, ATT and international iOS text replies, Send Text app, notification filtering, custom vibrations and the Pebble stopwatch, timer, weather, ESPN and Uber apps.

Mar 2013 – Oct 2014 · 1 yr 7 mos · new york city

• Worked closely with Fortune 500 companies to understand their user experiences, develop new products and businesses and provide strategic and organizational advisory.
• Teams employed design thinking methodology with expertise in business, design and human behavior. As the business strategist, I was responsible for identifying business opportunities for growth, translating user-needs into viable businesses and advising leaders in how to build and configure the capabilities needed to be innovative.
• (part of Monitor Deloitte strategy consulting practice)

Jan 2012 – Oct 2014 · 2 yrs 9 mos · Greater New York City Area

• Collaborated with clients to build effective strategy for growth. I delivered projects ranging from corporate strategy, organizational design, marketing strategy, consumer experience, scenario planning, and price-value analyses.
• Helped build the Monitor Deloitte community in key roles during the Deloitte acquisition of Monitor, including the leader of new hire orientation, appointed ambassador between Deloitte and Monitor during the integration, and the chief of staff position for the strategy practice community.
• (Formally Monitor Group)

Jun 2011 – Jan 2012 · 7 mos · Everywhere

• Hip-hop/electro group signed with Sony. I organized >30 concerts across the country; responsible for contract negotiations, marketing, logistics, merchandise and relations with sound, venue, and security personnel.

May 2010 – Aug 2010 · 3 mos · Greater Boston Area

• Developed marketing strategy for large pharmacy benefit manager by mapping customer experience and influencing key consumer behaviors to drive growth.

Dec 2009 – Feb 2010 · 2 mos · Greater St. Louis Area

Jun 2009 – Aug 2009 · 2 mos · Greater Milwaukee Area

• Created and developed programming for youngest dvision with >150 campers and staff over two four week sessions. Responsibilities include parent relations, divisional programming, all camp event planning, leadership team contributions, and homesickness counseling.