Aug 2021 – Dec 2022 · 1 yr 4 mos · San Francisco Bay Area

• Joined as first GM in the first year of monetization of LG Ads business
• Built the entire global operations infrastructure including the programmatic monetization business
• Spearheaded development of LG Ads Plus, a premier CTV focused Ad network with 100+ global CTV publishers
• Inked media and data deals valued in excess of $400m over the course of 1 year
• Teams managed and Implemented -
• Platform Sales & Programatic Monetization
• Programmatic supply and demand partnerships
• Ad Operations
• Sales Engineering
• Product Strategy & Business Intelligence
• APM and Solutions Engineering Program

Mar 2021 – Jul 2021 · 4 mos · San Francisco Bay Area

• Joined via acquisition of ZypMedia (ZypTV) where I was co-founder and CEO

Jan 2017 – Jul 2021 · 4 yrs 6 mos · San Francisco Bay Area

• Provide executive leadership for high performance VC backed technology company with annual SaaS revenues of $20M ($200M media transacted), 120 employees and offices around the world (USA, Russia, India).
• Raised $13M from Silicon Valley VCs and strategic investors.
• Sold company to Sinclair Broadcasting Group (NASDAQ: SBGI)

Jul 2013 – Dec 2016 · 3 yrs 5 mos · San Francisco Bay Area

• Summary:
• Co-Founder of the company
• Responsible for all Operations, Product Management and Business Development; responsible for day to day operations of the company
• Raised $7M from Sand Hill Road VCs and Strategic Investors in two rounds
• Built Product Management and Ad Ops team from ground up; scaled from 0 - 20 employees
• Scaled revenue from from 0 to multi million dollar run rate
• Deep understanding of financial planning/ modeling, business planning, scaling revenue, operations and fund raising
• Product Management:
• Responsible for roadmap and features for proprietary local focused Demand Side Platform (DSP), built completely in-house from ground up. Also responsible for product marketing.
• Full stack DSP - all forms of targeting and media; specialized for executing large number of local campaigns; high volume low dollar
• Individualized real time reporting dashboard for all campaigns, no minimums
• Internal self serve UI to support business process and work flow for fast creation and execution of large volume, small dollar campaigns; low headcount and overhead
• Deep understanding of programmatic and real time bidding (RTB)
• Product Marketing: Responsible for all sales, BD and pitch decks
• Business Development:
• Identify, negotiate and execute deals with all inventory partners (major ad exchanges)
• Market research and comparison analysis of various partners/ vendors that fit product roadmap
• Negotiate and execute deals with all vendors to support product roadmap - data providers, reporting services, media planning tools, etc
• Maintain all business relationships
• Ad Operations & Analytics
• Built multi-function operations team to service all aspects of campaign lifecycle - from sales to completion
• Teams Built: Account Management, Campaign Management (trafficking), Media Strategy, Operations Analytics
• Built tools and business processes for managing large number of clients with very low headcount
• Hired and trained leaders for all functions

May 2013 – Jul 2013 · 2 mos · San Francisco Bay Area

• The vision of the company was to create SaaS platform for RTB. The tech developed at Rocket RTB was rolled into ZypTV

Mar 2012 – May 2013 · 1 yr 2 mos · San Francisco Bay Area

• Responsible for company's advertising revenues.
• Manage Advertiser Performance, Client Success and Decision Science Teams
• Responsible for managing all client relationships and up-selling
• Built ad ops team from ground up
• Product Manager for mobile RTB; guided RTB strategy, built first optimization infrastructure and algos
• Lead decision science team to build audience segments, models and RTB optimization and publisher sampling strategies
• Business Development - Inventory/ Exchanges
• Sales - strategic accounts - highest close rate and most revenue generated

Nov 2011 – Mar 2012 · 4 mos · San Francisco Bay Area

• Designed a reporting and analytics portal for internal and external clients that enabled fast data consumption and business decisions. The portal was focused mainly on online video advertising metrics and KPIs with a deep focus on slicing and dicing data on various levels.

Dec 2009 – Nov 2011 · 1 yr 11 mos · Palo Alto, CA

• RedPoint Ventures backed startup focusing on building the premiere CPL (Cost-Per-Lead) advertising platform.
• Worked on all parts of the business:
• Analytics
• Network Yield Management
• Lead Quality Management
• Product Management
• BI
• Product Marketing
• SEM
• Advertiser Performance Management

May 2008 – Dec 2009 · 1 yr 7 mos

• Cross agency digital analytics lead on major fortune 100 brands
• Developed reporting automation infrastructure that was pollinated across agency

Jul 2007 – Apr 2008 · 9 mos

• Managed acquisition strategy for HSBC real estate products; six direct mail campaigns with approximately 1.2MM in monthly mail volume
• Re-launched pre-screened real estate programs by developing segmentation to target profitable population; used regression analysis for population selection
• Developed revolving creative strategy to increase net response and loan booking rates for current portfolio customers

Jan 2007 – Jun 2007 · 5 mos

• Lead analyst for distressed asset strategy for the credit card business, primarily responsible for:
• Developing asset valuating models to calculate breakeven price
• Overall portfolio selection strategy boosting monetization capability of distressed assets
• Developing sell vs. business-as-usual decision framework educating the senior leadership across the company on pros and cons of selling; leading to NPV maximizing decisions

Jul 2005 – Dec 2006 · 1 yr 5 mos