Dec 2021 – Jul 2024 · 2 yrs 7 mos

Aug 2020 – Nov 2021 · 1 yr 3 mos · Pune, Maharashtra, India

Sep 2019 – Aug 2020 · 11 mos

• Worked on Audience insight Generation for Macy’s on planner tool by providing the best audience reach maximum desired performance & also performed campaign QA for Toyota to ensure everything is implemented correctly.
• Evolved programmatic digital strategies and rational for tactical approaches based on client goals and KPIs for Nature’ Way Brand.
• Worked with analyst to execute, manage, and optimize programmatic media campaigns while meeting client performance expectations.
• Developed good grasp on programmatic partner digital capabilities and innovations in the marketplace to bring new test opportunities to the client.
• Worked with clients, their respective creative agencies, and partners to develop custom creative solutions that match with client goals and campaign KPIs.
• Partnered with analytics team to provide reporting insights to clients detailing campaign performance, optimizations, and new opportunities for increased media performance & demonstrate effectiveness of the media they run.
• Trained Analyst on optimization tasks and provided educational background on Digital marketing.

Sep 2018 – Sep 2019 · 1 yr

• Worked on routine delivery and pacing analysis to ensure campaigns are running smoothly for brands like Citi, Comcast, Cox communications, Macy’s, Audible, Telemundo, Marriott, Wendy’s.
• Created & pitched several Analytics reporting to provide better performance insights of programmatic campaigns by enabling macros within excel.
• Performed Weekly Platform QA for several advertisers to make sure there is no over spend issues along with correct budget numbers between DSP & IO contract.
• Created reports on ad fraud for Comcast & worked on blacklisting on ad fraud sites through Doubleverify.
• Won Employee of the quarter award for working on optimization for cox communications brand & bring out the best performance result to meet client goals.