Dec 2016 – Aug 2021 · 4 yrs 8 mos · Bengaluru Area, India

• Brand Manager- Mid Premium Footwear
• Launching 3 New Private Brands..in Footwear & Accessories Category.
• Building Women/Kids Footwear Category at AJIO.
• Managing 40cr omnichannel business for Trends Footwear @AJIO.
• Private Label (Women Footwear & Kids Footwear)- AJIO Online & Offline
• Handling Buying & Sourcing operations for AJIO women Footwear private label (Online & Offline)
• Developing vendor base for seasonal procurement basis styling signature, capacity & efficiency. Negotiating for best in cost and deriving competitive MRP for the products.
• Developing SOP's and SLA's for complete process in design to sales.
• Contributing towards range architecture development and range planning with trend analysis report.
• Managing Product development, vendor management and category management operations, ensuring timely deliveries.
• Handling china procurement matrices with cost negotiations,delivery planning and range selection.
• Analyzing sales pattern and responsible for monthly/Annual Booking revenue & Gross margin targets.
• Building Kids Footwear Portfolio @AJIO.
• Exclusive Brands/White Labels (Women Footwear)- National Brands
• Developing Exclusive brands/White Labels @Ajio. Driving P&L analytics with competitive MRP's, good margins & Exclusive range.
• Responsible for delivering monthly Booking revenue and Gross Margin Targets.
• Building brands with fashionable range with exclusivity converting maximum FPST for the category.
• Negotiating for best in cost and deriving competitive MRP.
• Analyzing daily, weekly, monthly sales data to understand sales promoters and proactively take actions to achieve defined targets.
• Planning sales strategy and Liquidation plans, providing active support for marketing calendar at active site real states to improvise sale figures.
• Expanding exclusive brand base to achieve revenue contribution of 45% in National Brands- Women Footwear.

Oct 2015 – Dec 2016 · 1 yr 2 mos · Bengaluru Area, India

• Category Management for National brands & White Labels - Women Footwear Category.
• Part of early core team at Ajio.com handling brands for Women Footwear Category. Built category from early stage with curated and exclusive product range.
• Developing range architecture based on season plans, revenue targets at brick & price level.
• On-boarding Brands with desired fashion quotient & position drivers.
• Margin negotiation and Trade terms finalization with Brands (OR and SOR) and Transfer price negotiation with Exclusive brands, getting best in commercial for the category.
• Monitoring merchandise mix in buying at Brick level & Brand level at the site.
• Inventory Management - Maintaining optimum inventory for all brands, and timely execution of returns / Stock Correction
• Explore brand with high fashion products in good quality for Exclusive range tie-ups.
• Ensuring timely transfer of products from the Vendor to the DC, timely shoot, content writing till product go live on the website.
• Developed women footwear exclusives across all sub categories with more than 1.5K options.
• Entrusted with Exclusive Product Range (White Label) development from Brands & manufacturers, ensuring best in commercials and maintaining strategic MRP for best customer experience.

Sep 2014 – Oct 2015 · 1 yr 1 mo · Gurgaon, India

• Manager Category operations for 20+ Subcategories including Fashion accessories like Belts,Wallets,Sunglasses,Foot-care & Shoe-care products across 1400+Stores
• Ensuring first and foremost concept of "Right Product,Right price, Right Time & Right Place" for the category.
• Ensuring Pricing is in line with the market and highlighting products which are a USP of the brand in coordination with the marketing & VM Team.
• OTB Planning and Coordination with Number of lines to be infused on monthly/quarterly basis
• Range planning based on current market trends and category gaps. Including various parameters of Target market segment, price point analysis, Geographical requirement's and product sell through potential
• Maintaining Gatekeeper Margin ratio/FWC- Forward week cover on stock for category.
• Developing New vendors to get versatility in products and Efficiency of supplies.
• Drafting Business plan of category growth Monthly/Bi-monthly explaining various ventures of category development and getting maximum out of the current offered range.
• Coordinating with distribution team to get best in products for stores with optimum requirement.
• Coordinating with sourcing time for delivery timeline on orders placed and quality remarks if any.
• Planning various promotions during peak shopping seasons to encourage increased footfall and to liquidate season-sensitive merchandise (Inventory Management).
• Responsible for Achievement of Planned Sales, Season Sell Thru, Gross Margins and Stock Turn for the Brand.
• Strategy - Ensuring that financial plans are developed in line with market trends, balancing risks and opportunities; to develop contingency plans to achieve net margin for category and maximize profitability controlling overall stocks at the budgeted norms.

Nov 2013 – Aug 2014 · 9 mos · New Delhi

• Private Label sourcing for Leather Footwear and Accessories category
• Range planning for Domestic Sourcing/Buying of Footwear & Leather accessories
• Selection of products from vendor catalog to Improvise website VM and promote category with wide range of products.
• Identifying Potential Luxury\Elite domestic Brands and getting them on board.
• Budgeting, Buy Plan.
• Merchandise & Assortment planning
• Liaising with suppliers to have best in commercials.
• Participation with Marketing, Operation to enhance category performance.

May 2012 – Oct 2013 · 1 yr 5 mos · Gurgaon,Haryana

• Handling Merchandising responsibilities
• Dealing clients diversified from America to Europe to Asia pacific region.
• Managing Key Accounts likes Steve Madden,El Corte Ingles,Whistles,Wanted,L-SAG.