Nov 2024 – Aug 2025 · 9 mos · Bengaluru, Karnataka, India

• At Glance TV, we’re redefining how users engage with TV screensavers - transforming them into intelligent, personalized experiences. Using AI, Glance TV curates content tailored to each viewer, turning idle screen time into a dynamic and immersive extension of their world.
• My tiny contributions:
• Pioneered Glance TV's ad monetization launch via Google Ad Manager - onboarded top end advertisers (Maaza, Lakme) and implemented DCM/IAS tracking to optimize campaign performance and revenue.
• Built dashboard analyzing clicks, impressions, scans and ads on 6+ pages, driving 60% revenue growth.
• Designed 5+ Superset dashboards for CXOs /PMs, enabling real-time tracking of DAU, ARPU, and user engagement.
• Designed a QR‐code redirection site that cut metadata overhead, resulting in a 75% lift in successful scans.
• Partnered with Nielsen, MediaScience & TVision on brand‐lift studies, delivering insights that secured 30% increase in monthly ad spend.
• Leveraged internal CMS to deploy brand‐lift surveys, validating marketing impact and strengthening advertiser confidence.
• Reduced post-rejection nudge error rate on EULA flows from 2.8% to 0.5%.
• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗔𝘄𝗮𝗿𝗱 : Top 2% of new hires who show noteworthy potential & performance within the 1st year in their role.

Jul 2024 – Nov 2024 · 4 mos · Bengaluru, Karnataka, India

May 2023 – Jun 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Optimized brand campaigns across multiple DSPs (iDSP, Taboola), enhancing marketing effectiveness.
• Generated performance reports from viewability partners (IAS, MOAT) for data-driven optimizations.
• Managed third-party data trackers for North America and META regions, ensuring accurate billing data.
• Developed PowerBI dashboard for Bidder Performance, enabling quick data extraction for stakeholders.
• Automated multiple reports and streamlined new accounts integration into the automation process, slashing manual effort by 90% and ensuring accurate daily financial metric tracking.
• Led onboarding and mentoring initiatives for new team members.
• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗔𝘄𝗮𝗿𝗱 : Top 2% of new hires who show noteworthy potential & performance within 1st year.
• 𝗔𝘃𝗲𝗻𝗴𝗲𝗿𝘀 𝗔𝘄𝗮𝗿𝗱 : Top 5% of the teams which show great collaboration and make it happen.

Oct 2022 – May 2023 · 7 mos

• As a CGM at Zomato, I'm in charge of launching Zomato in new cities across India, as well as assuring end-to-end client relationships, which includes introducing, negotiating, and making suggestions for their growth on Zomato.
• ● Led the monetization of four new launch cities, securing $20K in quarterly revenue.
• ● Drove hyperlocal marketing initiatives (photoshoots, BTL marketing) that reduced burn while increasing order volumes.

Apr 2022 – Oct 2022 · 6 mos

• Managed a portfolio of 100+ restaurants, decreased the city burn by 50%.
• Spearheaded the successful launch of Sumerpur as a pivotal ordering city on the Zomato platform.
• Performed RCA to enable growth & identify key obstacles, resulting in a 100% increase in city orders.
• Achievements:
• 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻

Dec 2021 – Mar 2022 · 3 mos

• Conducted comprehensive market research to evaluate the feasibility of new city launches.
• Assisted in the launch of new cities, overseeing complete documentation and merchant onboarding processes, successfully launching 9 cities.
• Promoted to Business Analyst: Among 80+ interns, achieved a selection rate of less than 3%.

Jul 2021 – Dec 2021 · 5 mos · Satna, Madhya Pradesh, India · On-site

Jun 2021 – Jun 2021 · 0 mo · Mumbai, Maharashtra, India

• Tasks & Responsibilities:
• 1. Crafting engaging and SEO-friendly blogs on the latest topics that boosted the website’s ranking
• 2. Designing and executing social media campaigns for various brands as part of the project
• 3. Enhancing website performance by enhancing its search engine optimization.

Aug 2020 – May 2021 · 9 mos · Mumbai, Maharashtra, India

• Highlights: Organised an event - "Tech Skills 101".
• Responsibilities:
• 1. Brainstorm new ideas for the club, and implement them.
• 2. Communicating with different speakers and collaborating with them for the club's events.
• 3. Handling technical parts of the club such as graphic design, making forms, etc.

Aug 2019 – Aug 2020 · 1 yr · Mumbai, Maharashtra, India

• Responsibilities:
• 1. Creating Forms, collecting data, and analyzing them make better-informed decisions.
• 2. Graphic designing for the club events, using softwares such as Adobe Photoshop and Canva.
• 3. Doing PR for the club and making sure that the information reaches the masses.

Jan 2019 – Dec 2019 · 11 mos · India

• Worked for brands such as Amazon, Hewlett-Packard, Raymond, etc.

Feb 2018 – Mar 2018 · 1 mo · Mumbai Area, India