Dec 2023 – Jan 2025 · 1 yr 1 mo

• Led the North America Ad Tech Sales organization (50+ employees/US+CA) covering the top strategic accounts across Endemic verticals (ex. CPG, Hardlines, Softlines, Grocery) and Non-Endemic verticals (ex. Media & Entertainment, Financial Services, Telco, Autos, Healthcare, Travel, QSR, Consumer Services, and Retail).
• Focused on growing revenue and driving adoption of Amazon Marketing Cloud, Amazon DSP, AWS + Amazon Advertising initiatives, APIs, and more across our largest and most strategic named accounts.
• Partner with product and marketing on the go-to-market for new product releases for DSP, Amazon Marketing Cloud, and AWS + Ads initiatives.
• Responsible for 50% of WW self-serve DSP revenue and 60% of US.
• Implemented a new compensation plan focused on a blend of revenue and ad tech feature adoption.
• Developed first ever revenue based productivity metric for the Ad Tech Sales team based on revenue driven by features Ad Tech is solely responsible for. This was adopted by global Ad Tech and used for goal setting, book of business development, account segmentation, and headcount evaluation.
• Create annual goals co-owned by partner teams such as Product and Large Customer Sales to ensure alignment and priority across key Amazon initiatives.

Jul 2022 – Nov 2023 · 1 yr 4 mos

• Led a National team of senior sellers across key accounts in the following Verticals: Telco (Cable and Wireless), Entertainment (AVOD, Prime Video Channels, Toys, Theatrical, Home Entertainment), Hospitality (Travel, QSR, and Consumer Sector), Retail and CPG-Enterprise accounts.
• Responsible for adoption across Amazon's Ad Tech Suite (DSP, Amazon Marketing Cloud, Amazon Ad Server, AWS + Amazon Advertising Initiatives, and APIs).
• Collaborate closely with internal partner teams including Product, Large Customer Sales AE Organization, Services (Programmatic Solution Consultants, Ad Tech Consultants), Account Management, Go-To-Market, Product Sales Specialists, Product Marketing, Sales Operations, Sales Compensation and more.

Oct 2021 – Jul 2022 · 9 mos

• - Managed senior sellers working on key Telco and Entertainment customers

Apr 2020 – Sep 2021 · 1 yr 5 mos

• Managed senior sellers working on key Telco accounts
• Sr. Ad Tech AE on AT&T and Verizon

May 2019 – Mar 2020 · 10 mos

• - Covered Publicis and Dentsu

Dec 2015 – Nov 2018 · 2 yrs 11 mos

• The Trade Desk (NASDAQ: TTD) is a technology company that empowers buyers of advertising around the world to purchase media programmatically across display, video, mobile, audio, social, connected TV, and digital out of home.
• Managed, developed, and hired a team of 7 media traders across all east coast Publicis agencies as well as many independent agencies
• Analyzed product adoption rates across my portfolio to identify areas of growth and improvement resulting in the development and implementation of strategies to increase adoption and upsell new features
• Presented key findings from product adoption analysis to internal stakeholders
• Partnered with Sales Leadership to prepare for and pitch new and existing business as the technical and product lead
• Led strategic client meetings with senior agency and brand leadership to identify ways to grow our strategic partnerships through customized media strategies, technical integrations (incl. API integrations), and new product development
• Collaborated with product management and engineering by providing actionable internal and external feedback to ensure on-time and successful product launches (1 of 8 people chosen to beta test new UI in 2018)
• Developed the first global new-hire onboarding program for Account Management and Trading that touched over 25% of the company’s global employees
• Liaised with Account Directors and Sales to develop and implement strategic attack plans, manage headcount based on current and prospective business, resolve internal and external client escalations, and identify product development opportunities for client growth

Mar 2014 – Nov 2015 · 1 yr 8 mos

Jun 2013 – Mar 2014 · 9 mos

Jul 2012 – Jun 2013 · 11 mos

Sep 2010 – Jul 2012 · 1 yr 10 mos · New York City Metropolitan Area

• Provided analytical support to a team servicing clients in the health care and life sciences industry
• Conducted compliance audit reviews, tracked findings of non-compliance, and analyzed these reports to identify trends
• Attended external client meetings to discuss project scope and identify new business opportunities
• Assisted Senior Managing Directors and Directors with report writing for client projects
• Supervised work product of new consultants, outside business analysts, and interns
• Engagement Experience
• Assessed a $1.5 billion home healthcare provider’s compliance program and assisted in the development of a new and improved program
• Managed the policy development and roll-out for specific business lines
• Collaborated directly with the client’s senior level management to develop policy materials, such as policies, procedures, forms, and job aids
• Created schedules for and assigned tasks to the client to ensure deadlines were met and tasks were completed efficiently
• Planned, scheduled, and ran client calls and online meetings
• Created and maintained feedback tracking spreadsheets in excel to ensure all feedback is recorded and addressed
• Drafted communications sent to thousands of the client’s employees

Sep 2009 – Dec 2009 · 3 mos

• Fall Internship

Jun 2009 – Aug 2009 · 2 mos

• Collaborated on press writing for official media releases for the website and athletic mailings known as The Lion’s Den
• Analyzed the athletics website in an effort to improve its overall appearance and functionality
• Compiled and catalogued extensive archival research, suggested and designed changes to enhance the athletics website, and assisted in general administrative organization

May 2008 – Aug 2008 · 3 mos

• Analyzed a network of 2,000+ banks and identified opportunity for BNYM to market proprietary derivative products
• Formulated statistical data through in-depth research of financials and theorized potential revenue
• Called network founders to discuss network operations and BNYM’s derivative offerings
• Designed a presentation to report findings to BNYM project manager and co-founder of the bank network
• Built a dynamic spreadsheet with an automatic Bloomberg feed to enable BNYM to track potential termination events and collateral postings with counterparties
• Participated in internal and external presentations to pitch BNYM derivative products
• Priced municipal swap trades and fielded client calls for the Derivative Sales Desk
• Collaborated on the “Asian Derivatives Update” email sent firm-wide on a daily basis
• Shadowed traders on the FX Sales Desk and Derivatives Trading Desk