Jan 2022 – Mar 2024 · 2 yrs 2 mos

• Set up the B2B business( Partner owned company operated) from scratch
• Grew the B2B business to 10% of overall business within a year while exceeding Cx and Margin guard rails
• Managed a team of 250+ on-roll employees across country
• Developed a fixed asset management product to manage asset life-cycle

Mar 2020 – Jan 2022 · 1 yr 10 mos

• Led property transformation, and hence was responsible for capital deployment and ROCE
• Managed team of 100+ across country to ensure design, supply chain, warehousing and logistics
• Developed in house product managing entire procure to pay process, budgets and project management tool to reduce turn around time for property transformation

Mar 2018 – Mar 2020 · 2 yrs

• Grew Revenue to 50x+ in 2 years of leading growth
• Launched from 1 cluster to 23+ clusters in 13 cities from 1 city in 2 years
• Built and managed team of 120+ across India in Sales, BTL and Sales operations
• Developed in house product to manage Sales, Sales operation, and entire Consumer life cycle from sales to exit

Aug 2017 – Mar 2018 · 7 mos · Gurgaon, India

• Built the General Merchandise portfolio from Scratch, delivered 20% gross margin
• Drove key business metric like top line, bottomline, AOV, Ageing, DOI, and Cart penetration
• Managed vendor and brand relations for inventory and pricing

Oct 2016 – Aug 2017 · 10 mos

• Responsible for managing brand relations to develop assortment and cost leadership
• Owner of key matrices like net margin, gross margin, GSV, SD+
• Increased Brand GSV contribution by ~2x in Sports & fitness and Bags & Luggages by launching exclusive lines and increasing number of aligned brands

May 2015 – Oct 2016 · 1 yr 5 mos

• Efficiently managed 1200+ vendors while leading a team of 10 and 800+ vendors while leading a team of 8 in 2 different roles
• Driving Key Customer Experience Metrics like Out Of Stock , SD+, Seller retention & NPS
• Increased the assortment size after doing analysis of the gaps from price points, search results, and gaps in assortment leadership

Apr 2014 – May 2015 · 1 yr 1 mo

• Cluster Head Haryana North:
• Took the cluster from bottom 10 to 3rd out of 35 clusters in 6 months in primary achievement.
• Responsible for leading a team of 7( 6 in sales and 1 in market development) collectively managing 36 distributors and 18 direct dealers.
• Responsible for value sales achievement and sales of each of the focus products.
• Growth rate of cluster increased from 6.35 to 20.16 in one year.
• Accomplished 100% primary distribution coverage across my cluster as per company norms.
• Responsible for implementing Marketing plans for New Product Launch & Re Launch

Sep 2013 – Mar 2014 · 6 mos

• Management Trainees Stints:
• Did my sales Office stint(Independent) in Ludhiana for 4 months and the growth rate increased from 18% to 64% rolling quarter.
• Did my Market development In charge Stint(Independent) in Delhi, with objective of developing market around periphery for user development for a new product.
• Did my head office stint in Mumbai, where i was in team for developing POSM and user guidelines for a new product in repairs segment due to be launched.

Apr 2013 – Sep 2013 · 5 mos

• Program Manager for promoter sales program for leading mobile handset companies. Handled end to end management of program including hiring and promoter training programs for more than 1200 promoters.

Apr 2012 – Jun 2012 · 2 mos · Mumbai, Maharashtra, India

• Project Name: Operation Nano
• Implemented micro-rural distribution model from scratch, assessed its sustainability and executed seeding operation. The aim was to increase the distribution to villages of population 500 and above.
• Increased sales by 14%; extended rural coverage, covered 70 villages across 16 beat routes
• Recommended 12 possible routes, which are under implementation and 6 possible sub-stockists for fortnightly coverage
• Reached out to around 1100 retailers (40 % uncovered), identified purchase influence factors