Jun 2015 – Mar 2022 · 6 yrs 9 mos

Jul 2012 – May 2015 · 2 yrs 10 mos

Mar 2010 – Jun 2012 · 2 yrs 3 mos

Feb 2005 – Apr 2007 · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

• Responsible for creating marketing strategies for assigned brands and ensuring its implementation
• Responsible for achievement of market share, growth & profit against prefixed targets for assigned brands
• Drive communication of Reward, Recognition & Sales Incentive through innovative design
• Regular analysis of the brand with respect to the market and competitors
• Conducting cycle briefings, product training sessions, sales analysis, medical & marketing training for the field staff
• Co -ordinate with product development, production planning and distribution team
• KEY ACHIEVEMENTS
• Assigned Brands were on 100% achievement vs. target for 2 quarters
• Successfully launched 2 new brands
• Streamlined feedback response for brands
• Streamlined samples and promotional inputs distribution to field personnel

May 2003 – Jan 2005 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• (Reporting to Marketing Manager) - Joined as Management trainee and was promoted to this level in 2004
• Designing the marketing strategy, communication, promotional inputs and monitoring the implementation of the same
• Conducting cycle briefings, product training sessions, sales analysis, medical & marketing training for the field staff
• Understanding the grass root level of marketing through regular interaction with customers during field work
• Regular analysis of the brand with respect to the market and competitors
• KEY ACHIEVEMENTS
• Successfully launched 1 new brand and user trial program for the same
• Successfully revived old brand from degrowing

Sep 2000 – Jul 2001 · 10 mos · Mumbai, Maharashtra, India · On-site

• Promoted speciality products to Cardiologist & Diabetologist
• Achievement: Stood first in detailing and overall performance in PSR training provided by company and regular achievements of target