Mar 2018 – Mar 2020 · 2 yrs · Kolkata, West Bengal, India

• Conceptualize, build, launch and scale the Bangla GEC channel for Sun TV

Nov 2015 – May 2021 · 5 yrs 6 mos · Mumbai Area, India

Jan 2015 – Mar 2021 · 6 yrs 2 mos · Mumbai Area, India

Nov 2014 – Nov 2015 · 1 yr · Mumbai Area, India

• Brand, Research, Consumer Insights, Media, Experiential Marketing, Design & Creative, PR, Digital, Partnerships.
• # Developed the Brand from ‘ground zero’.
• # Built the entire marketing team – Brand, Media, Research, Experiential, Digital, PR and Strategy and set them up to function seamlessly.
• #Established the Brand as the category leader in the Online Real Estate Segment in India.

Oct 2012 – Nov 2014 · 2 yrs 1 mo · Mumbai Area, India

• Business Head - Star Utsav : Managing the channel’s P&L, Sales, Revenue & GRP target achievement, Brand, Content Strategy, Primetime and Off-prime FPC, On-air & off-air Promotions, AFPs etc.
• Head of Marketing - Life OK : Channel GRP targets through Primetime and Off-prime Scheduling, Brand, Consumer Insights, Media Planning, Content Development Insights, Programming Management, Brand Solutions, Break Strategy, On-air promos, PR, Activation, Trade Marketing, Channel Presentation.

Jan 2010 – Nov 2012 · 2 yrs 10 mos · New Delhi Area, India

• Brand, Communication, ATL, BTL, Product, Training, Shops, ISDs, Media.
• # Leading the marketing vertical to out-do Nokia in terms of brand and sales numbers. Responsibility entailed Brand, Product, Consumer Insights, Media, Retail, PR, Activation & Brand Shops.
• # Spearheaded the Growth of Micromax Mobile as the 2nd largest Brand in the Indian Mobile handsets market and the largest in Tablets in terms of consumer preference and sales.
• # Spearheaded the Brand’s assent to the # 2 position in Bangladesh, Nepal & Sri Lanka.
• # Headed the marketing for the Middle East, Africa & Brazil.
• # Launched LED TV and successfully extended the brand into consumer electronics.

Jan 2007 – Jan 2010 · 3 yrs · New Delhi Area, India

• # Launched 3D LED, LED and LCD TV as product categories.
• # Responsible for all Audio-Visual Products viz. LED TV, LCD TV, CRT TV, Plasma TV, Home Theatres, DVD, Audio Systems, MP3, Digital Cameras & Camcorders for India and SW Asia.

Jan 2006 – Jan 2007 · 1 yr

• # Member of the Vodafone India launch team.
• # Conceived and executed the first ever rural activation in the telecom industry and the largest Trade Loyalty Program in India. The initiative won the OAC Asia award in 2008.

Jan 2003 – May 2006 · 3 yrs 4 mos

• # As Brand Services Director, headed business of LG Consumer Electronics (CTV, FPTV, Audio Systems, DVD), LG Refrigerators, Greenply Industries Ltd., Convergys, Woodland, Crabtree and Omaxe.
• # As Sr. Brand Services Manager, managed key clients such as Maruti Udyog Ltd. and brands like Esteem, Alto & Versa.
• # Handled JOYCO brands viz. Boomer, Trex, Solano and Pim Pom, Oberoi Hotels.
• # Associated in Versa and Alto Brand repositioning.
• # Spearheaded the Greenply Brand awareness campaign.

Jan 1998 – Jan 2003 · 5 yrs

• Key Accountabilities
• # Whirlpool, Compaq