Jun 2025 – Present · 9 mos

Sep 2017 – Jun 2025 · 7 yrs 9 mos

• Exegy Consulting is a growth and digital marketing agency where we work with clients from around the world.
• Select Clients:
• Mastree (Unacademy) – Optimised Rs. 2 crores per month ad budgets on Google and Facebook. Created growth funnels and improved conversions through rapid a/b testing.
• CasaOne (Online Furniture Rentals)– Helped scale US B2B sales through targeted Inside Sales program. Optimized Google Ads Campaign of $120k
• Spacejoy (ecommerce) – Helped scale US SEO traffic from 3k/month to 40k/month and sales conversions by 4x in 7 months
• VakilSearch (Tech/SaaS)- increased monthly SEO traffic from 30k to 350k in 10 months. Optimised SEM and Social campaigns for lead generation.

Jul 2023 – Jun 2025 · 1 yr 11 mos

• Startup India funded startup
• Developed a gamified wellness app for kids to inculcate healthy habits in nutrition, fitness and yoga.
• Got early traction but did not achieve PMF at scale

Oct 2022 – Jun 2023 · 8 mos

• Lead UPI Product growth & P2P Growth teams of 40 members and work closely with UPI Product and Engineering for full funnel growth optimisation
• Growth & New Initiatives
• Led GTM for UPI Lite, an on-device wallet, scaling to 5 million users in 30 days
• Launched Rupay Credit Card on UPI – hit 0.5 mil monthly transactions within 30 days
• Increased UPI MAU by 13% and Transactions by 21% in FY23
• CRM & User Retention
• Responsible for entire user journey for new, repeat and dormant users across Clevertap (in app), Whatsapp, SMS, email, merchant and offline channels
• Responsible for growth campaigns using in app games, cashbacks, partnerships, etc
• Brand Strategy
• Business owner for UPI PR & Marketing with an $80 million budget
• Executed national campaigns on IPL, UPI Lite, etc. on TV, Print, Radio, etc.

Jun 2020 – Sep 2022 · 2 yrs 3 mos · Hyderabad, Telangana, India

• (WealthDesk/WealthBasket was acquired by PhonePe)
• Built a 15 member marketing team across Growth, Brand, PR, SEO & Content
• Product Growth
• Own key product growth metrics for B2B & B2C across acquisition, retention & churn
• Setup marketing tech stack on AWS PinPoint and LeadSquared
• Built a product growth playbook for B2B2C and B2C growth
• Optimised user journeys to improve key metrics (registrations, subscriptions, AUM, SIPs)
• Go To Market
• Scaled B2B clients (RIA, Brokers) from 5 to 100 partners in 12 months
• IIFL Securities: Launched wealth platform for premium and HNI clients
• Paytm Money: Achieved 300k early sign ups, 50k subscriptions
• Product Marketing & PR
• Track key features usage & create product marketing campaigns to improve metrics
• Craft PR narratives for regular coverage in Tier 1 outlets like CNBC TV, ET, Mint, etc.

Sep 2019 – Apr 2020 · 7 mos

• <Shutdown due to Covid>
• Built an on demand and subscription based home cleaning service
• Scaled to INR 50Lakhs ARR in 3 months with zero marketing spends with 25 staff members

Jun 2014 – Present · 11 yrs 9 mos

• Invested in multiple companies. Few of them are:
• Jar, GrowthX, WealthDesk (acquired by PhonePe), Aftershoot, BusinessonBot, Zimyo, Exprs, Remedo.

Jan 2014 – Jan 2016 · 2 yrs · Hyderabad

• P&L responsibility for StyleCraze, a digital media business with 25 million monthly visits
• Lead a 50 member org across Content, Technology, Digital Marketing & Sales
• Setup IncNut's video business unit from scratch
• Led IncNut's monetisation experiments to move away from purely Advertising revenue to Product/Platform led revenue. Setup a new business to provide verified business leads to wellness clinics and deeply explored setting up a home beauty services platform
• Managed strategic partnership with India Today Group on Sales and Content
• Executed content marketing campaigns for major brands such as Unilever & Marico
• Recruited and ran an India Sales team to increase agency and direct brand deals inflow
• Worked closely with GroupM and Omnicom agencies on ad campaigns
• Managed Pinterest, Facebook & Instagram marketing that brought in 8+ million monthly visits
• Led SEO Content Revamp that boosted organic traffic by 1.5 million visits/month

Jun 2011 – Oct 2012 · 1 yr 4 mos · Hyderabad, Telangana, India

• Led Strategic Global Alliances in the Energy & Sustainability space
• Led deal that resulted in Infosys selecting CA as their global Platform as a Service (PaaS) partner
• Won the ‘Above & Beyond’ Award for exceptional performance
• Lead Go To Market strategy planning & execution with Alliance partners
• Lead partner and sales force enablement activities
• Responsible for signing new ISV & enterprise partners for our products in APAC

Oct 2007 – May 2010 · 2 yrs 7 mos

• Managed multiple sales channels viz. direct sales, global & regional partners across Asia Pacific
• Led presales efforts in the biggest enterprises HR software deals to be signed out of India/SE Asia
• Created & launched business plan for SaaS sales in India. Plan was reviewed and approved by CEO
• Involved in branding and marketing campaigns for Enterprise and SMB segments in Asia Pacific

Jul 2004 – Sep 2007 · 3 yrs 2 mos

• Setup office in Tokyo to improve customer satisfaction (CSAT) levels among Japanese customers - helped win key deals held up due to CSAT issues
• Led efforts to create diagnostic tools that help customers perform first level support, resulting in saved time & effort for the company
• Resource planning and project management for major customer upgrades and technical issues