May 2022 – Jan 2023 · 8 mos · Mumbai, Maharashtra, India · On-site

• Urban Company (formerly UrbanClap) is the largest home services platform in Asia. The platform helps customers book reliable home services like home cleaning, beauty services, massage therapy, painting etc. The company's vision is to empower millions of service professionals across the world to deliver services at home like never seen before.
• About the Role & Experience:
• Handled the entire business for Large Home Projects (Home Painting) Category for Mumbai. Since the very beginning, the role demanded high ownership and on-ground hustle.
• Home Painting is a large offline category and the opportunity to get customers online by providing wide assortment, great pricing, convenience combined with service benefits like hassle free experience, affordability levers & top notch quality to provide a delightful customer experience was what made this role very interesting.
• One of the striking characteristics of the company culture was getting to work with a younger set of dynamic individuals who are young yet high on ownership and responsibility, making a gateway for the best-in-class mentorship network. I had the opportunity to work directly with the senior management team to execute specific projects and goals which has further developed my skills & nuanced understanding of the industry and category management roles.
• Achievements:
• Ensured achievement of the targeted sales numbers and revenue of the category with a 5x growth and Revenue of ~1.2 crores.
• Significantly improved Customer Experience and delivered on the expected NPS (from <30% promoters to >70% promoters).
• Having been front and center of the Sales Initiatives, helped deliver ~30% sales conversion with painting contractors as the supply pool.
• Purely in terms of Outcomes, was able to achieve:
• ~80% Survey or Service Delivery %
• ~30% Sales Conversion
• Average Order Value of ~Rs. 28,000, which was among the highest across the country
• Managed 75+ partners smoothly through the year and peak season

Jan 2020 – Oct 2021 · 1 yr 9 mos · Mumbai, Maharashtra, India · Hybrid

• Urban Company (formerly UrbanClap) is the largest home services platform in Asia. The platform helps customers book reliable home services like home cleaning, beauty services, massage therapy, painting etc. The company's vision is to empower millions of service professionals across the world to deliver services at home like never seen before.
• Category Management (Business Development) Intern - Home Painting Category
• Key Highlight: Was offered a Pre-Placement Offer to join as a Category Manager
• Roles & Responsibilities:
• Acting City Manager (Mumbai) – Managed 120+ supply partners, driving 3x growth in project deliveries within 7 months, generating INR 1 crore in revenue; received a PPO.
• Sales Training & Enablement – Designed and conducted training programs for ~ 50 sales associates, improving soft skills, consultative selling, and role-playing techniques.
• Operational Efficiency – Maintained vendor relationships and coordinated order processing, pricing negotiations, timely deliveries, returns and refunds (inventory management) within defined TAT for material order fulfillment.
• Awarded as “UC Transformer”, for improving 2 Key Metrics:
• Service Delivery or Survey% (Discipline Metric) increased from 78% to 84%
• Paid Hiring % (Performance Metric) increased from 38% to 45%

Jan 2017 – Mar 2017 · 2 mos · Mumbai Metropolitan Region · On-site

• Roles and Responsibilities:
• Recruitment of employees in the IT section and Business Development/Sales section respectively.
• Successfully hired 2 full time employees and 4 interns through job portals like Indeed, Naukri, Internshala
• Curated HR documents from scratch: Internship Contract, Job Descriptions, Offer and Experience Letters