Jan 2023 – Dec 2024 · 1 yr 11 mos · Remote

• Zones is a multi-billion dollar leader of Technology Solutions serving clients in 120+ countries. Our 20000+ clients range in size from the Small and Medium Business, Mid Market Business all the way up to Fortune 25 clients. Zones combines unparalleled expertise in the Technology Supply Chain and deep long-standing partnerships with the top Technology OEMs in the world to provide a highly customized solution and service delivery experience.
• As part of the corporate marketing team, I work in close collaboration with the Top Leadership, Innovation Center, Sales, and Marketing to -
• Execute on an annual analyst relations program to ensure proactive and results-oriented communication with all leading IT analysts who cover Digital Workplace, Global Supply Chain as a Service, IT Sustainability, Cloud and Data Centre, Networking and Security; along with analysts in Retail, Healthcare, US Public Sector and BFSI verticals.
• Proactively and simultaneously manage multiple analyst ratings, inquiries, thought leadership, analyst survey and whitepapers, communication support and secure positive placement of IT services offerings in key reports such as Everest PEAK Matrix, Gartner Magic Quadrants, Forrester Waves, Avasant RadarView and ISG Provider Lens.
• Accomplishments:
• 2 Gartner report mentions for Market Guide for Software Resellers
• Star Performer in DWS practice in Everest Group PEAK Matrix, 2023
• Star Performer and Major Contender accolades From Everest Group and Rising Star and Product Challenger recognitions from ISG for Zones’s leading practices - Digital Workplace; Cloud and Data Center; Supply Chain; Sustainability; Networking and Security

Apr 2021 – Mar 2023 · 1 yr 11 mos

• Every brand has stories to tell - stories that won't just engage, illuminate, shock, delight, and affect their crowd, but also stories that convey quantifiable business objectives. As a result-oriented Marketing Professional interested in delivering tailored experiences, my responsibilities include:
• Making a contribution to the confidence and success of the field sales team
• Building brand awareness through global campaigns to promote the offerings pre- and post-launch
• Orchestrating social media and digital marketing activities
• Shaping the perception of top IT analysts about Infosys and managing strategy sessions with top IT analyst firms
• Researching and analyzing the market and competition trends to help build the offerings' positioning framework
• Developing content for marketing collateral, sales and analysts' presentations
• Leading internal evangelization to build visibility for the offerings among Infoscions
• Leading end-to-end execution of client round-tables post-launch to help drive sales pipeline

Jan 2019 – Apr 2021 · 2 yrs 3 mos

• Involved in Analyst Relations program, reporting, knowledge management, digital assets creation, content creation, external award entry reviews, event management and SharePoint administration.
• Summary of monthly market research reports from analysts such as Gartner, Forrester, IDC
• Review and shortlist entries for external awards; help in external analyst review reports like Gartner, Forrester

Jan 2017 – Jan 2019 · 2 yrs

• Worked in the areas of Analyst Relations, Industry and Technology Trends, Web Analytics, Marketing Communication and Market research
• Digital asset creation in the form of Case Studies, Flyers, PoVs, White papers

Nov 2017 – Nov 2017 · 0 mo

Apr 2016 – Jun 2016 · 2 mos · Gurgaon, India

• Proposed targeted marketing strategies to revive loss-making retail stores in the NCR region.
• Conducted market research to analyze consumer behavior in the NCR region.
• Analyzed collated data using marketing tools and analytics.
• Obtained valuable insights into business operations, marketing strategies, and distribution channels in the retail industry.

Jan 2015 – Jan 2016 · 1 yr · Ahmedabad Area, India

• Executed a social media campaign strategy using in-built google analytics and SEO, to increase the reach of online courses

Jan 2015 – Jan 2016 · 1 yr

• At BIMTECH, Placements are driven by students in collaboration with the Faculty. The Placement Committee facilitates a platform for students and industry leaders to connect and as a member:
• Organized activities to build CCR at BIMTECH as a brand
• Acted as a conduit for Corporate Leaders to facilitate Business Talks
• Organized and delegated on events to bridge the gap between students and industry
• Engaged companies and handled Recruitments and Campus Connect programs

Jan 2015 – Jan 2016 · 1 yr

• Acted as a prime official channel of communication between teacher and rest of the class, for all monitoring formalities

Jan 2011 – Jan 2013 · 2 yrs · Bengaluru Area, India

• Worked in the area of formal verification which is the process of mathematically checking that the behaviour of a system, described using a formal model, satisfies a given property, also described using a formal model.
• Led the connectivity verification efforts and developed a framework to improve verification for a mobile ASIC chip using Cadence IFV tool, reducing resolution time for complex design issues from around 2 days earlier to about 2 hours post-implementation
• Carried out problem analysis to achieve full connectivity verification coverage
• Designed a Dashboard to track ambiguous error reporting by design teams, reducing turnaround time for verification teams to almost half
• Brought down coverage gap in verification from 30% earlier to about 2% post-implementation
• Transferred technical know-how of formal verification for ASIC to a GPU team based out of China

May 2010 – Jul 2010 · 2 mos · School of Information Technology · On-site

• Created a underwater communication framework, an improvised reliable and energy-efficient routing protocol for Underwater Delay Tolerant Sensor Networks