Varsha Soni

Product Marketing Manager

Bengaluru, Karnataka, India9 yrs 8 mos experience

Key Highlights

Expert in B2B Product Marketing Management.
Proven track record in cross-functional team leadership.
Skilled in customer engagement and market analysis.

Stackforce AI infers this person is a B2B SaaS Product Marketing expert with strong leadership and customer engagement skills.

Contact

Skills

Core Skills

Product Marketing ManagementB2b MarketingProduct StrategyCustomer EngagementDigital Marketing

Other Skills

B2B SoftwareBusiness InsightsBusiness-to-Business (B2B)CampaignsCase StudiesCommunicationCompetitive AnalysisCompetitive LandscapeCross-functional Team LeadershipCustomer InsightCustomer PresentationsCustomer ResearchCustomer ServiceEnglishGo-to-Market Strategy

About

Experience

Saas labs

Product Marketing Manager

Dec 2024 – Present · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

Scalekit

Senior Product Marketing Manager

Apr 2024 – Sep 2024 · 5 mos

Cross-functional Team LeadershipCustomer EngagementCampaignsBusiness-to-Business (B2B)Customer ResearchKey Performance Indicators+10

Fincent

Senior Product Marketing Manager

Mar 2023 – Apr 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

Sales EnablementCross-functional Team LeadershipCustomer EngagementPivot TablesProduct LaunchCampaigns+21

6sense

Senior Product Marketing Manager

Apr 2022 – Mar 2023 · 11 mos

Sales EnablementCross-functional Team LeadershipCustomer EngagementPivot TablesProduct LaunchCampaigns+21

Slintel

2 roles

Product Marketing Manager

Promoted

Feb 2021 – Mar 2022 · 1 yr 1 mo

Owning and execution of features by partnering with product management and technical stakeholders
Writing and maintaining standardized product copy
Creating and maintaining sales collateral
Creating and editing videos for case studies and knowledge base
Mediating amongst different teams like Sales, Customer Success, Tech, and Product
Coordinating and executing integrated marketing programs
Working on a smoother product onboarding through Appcues
Wireframing and getting webpages to the design phase
Maintaining and creating articles, videos, and other collateral needed for the Knowledge Base

Sales EnablementCross-functional Team LeadershipCustomer EngagementPivot TablesProduct LaunchCampaigns+20

Marketing Executive

Aug 2019 – Jan 2021 · 1 yr 5 mos

#1 Marketer- First Marketing hire for Slintel
Creating and maintaining the product knowledge base for Slintel
Creating and maintaining Slintelegram- Slintel's in-house newsletter for updates on company acquisitions, executive movements, and topical sales articles
Maintained Slintel's blog- Slintelegraph, and wrote 30+ blogs covering sales, sales enablement, technographics, and sales intelligence
Long-form content- Wrote 3000+ worded posts about firmographics, sales enablement, technographics, sales development reps, and sales podcasts + published 3 ebooks
Video content- Produced videos for knowledge base and social media
Social Media- Maintained all social handles for Slintel (LinkedIn, Twitter, and Facebook)
Quora- Answered 120+ questions on Quora on related topics for Slintel
Partners- Maintained external partnerships for Slintel with vendors like G2, Capterra, Datarade
Webpages- Scripting webpages, wireframing, and getting them to the design phase
Adwords- Got trained on Google Adwords and created ads
Reporting- Maintaing and publishing marketing reports