Sep 2018 – Mar 2022 · 3 yrs 6 mos · France

• MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics.
• Develop and execute the marketing strategy for France, Belgium & Luxembourg with a strong ABM approach. Manage field events (tradeshows, symposiums, CXO lunches/diners), digital campaigns (paid ads, paid search, webinars, emailings, content syndication) and telemarketing campaigns (BDR) using Salesforce.com and Marketo.
• Develop data and content strategies to run effective lead gen programs.
• Develop the lead acquisition strategy to acquire new op-ins leads in regards to the GDPR regulation and generate pipeline. Develop the nurturing strategy to support the leads/opportunities progression through the sales funnel.
• Create and manage the marketing budget associated with the local marketing plan.

Sep 2014 – Feb 2016 · 1 yr 5 mos · Boulogne-Billancourt Area, France

• Manage leads quality and quantity on European markets. Set up goals with CMO, CEO & Sales directors. Provide Sales with a marketing program of acquisition and nurturing campaigns, by quarter and by region. Coordinate all field managers’ actions in terms of lead generation (6 in France, 2 outside France). Create a new marketing & sales organization to industrialize lead generation within the company and to achieve growth objectives. Industrialize webinar programs: 1 webinar/week on average. Results: +10% of leads and better conversion rate (FY15).
• Lead the marketing automation project on Marketo. Implementation of Marketo in 3 months: data structure, interface with Salesforce, multichannel campaigns templates, lead scoring, lead nurturing.
• Develop Data and Content strategies to support lead generation.

Jan 2013 – Aug 2014 · 1 yr 7 mos · Boulogne-Billancourt Area, France

• Develop and execute marketing plans on main European markets (DACH, Benelux, Nordics).
• Work closely with local sales teams. Organize booth on European fairs, such as HR Tech Amsterdam or Zukunft Personal Cologne. Results: +60% of leads (FY14).
• Manage analyst relations (Gartner, IDC). Work directly with CEO. Moved from “Niche Player” to “Visionary” in Gartner’s Magic Quadrant for Talent Management Suites, 2013.

Feb 2011 – Dec 2012 · 1 yr 10 mos · Boulogne-Billancourt Area, France

• Develop effective lead generation programs: events, tradeshows, emailings, webinars, phoning campaigns.
• Organize breakfast seminars from 10 to 70 attendees.
• Administrate Salesforce: develop database (number of emails x2 in FY12), create reports and dashboards.

Feb 2010 – Aug 2010 · 6 mos · Melbourne, Australia

• Manage “Food & Beverages” team on events such as the MIFF (Melbourne International Film Festival).
• Effectively supervise bar staff (up to 15) and report directly to the Venue Manager.
• Venue capacity: 1,500 attendees.

Sep 2007 – Oct 2009 · 2 yrs 1 mo · Paris Area, France

• Develop a 3-years sales strategy for the Tennis & Golf department.
• Manage its budget (€1.5 million of turnover).
• Recruit/train/manage a team of 8 sales assistants.
• Results: +2% of turnover, better margin & bottom-line, +2 in region ranking (#3).

Jan 2005 – Aug 2006 · 1 yr 7 mos · Paris Area, France

• Provide support to the marketing team: operational BtoB marketing, events, mailings.
• In charge of database: create and maintain a 15,000+ contacts database.
• 2 months at Canal+ (media) as a junior consultant on a CRM project.