Samyukta R K Venkatesan

Business Development Executive

Bengaluru, Karnataka, India7 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in customer engagement and retention.
Expertise in launching successful marketing campaigns.
Strong leadership skills managing large teams.

Stackforce AI infers this person is a Retail Marketing Specialist with strong CRM and campaign management expertise.

Contact

Skills

Core Skills

Customer Relationship ManagementStrategic PlanningMarketing ManagementCampaign ManagementSales Management

Other Skills

Campaign PlanningCustomer AcquisitionCustomer EngagementCustomer Life Cycle ManagementCustomer SatisfactionCustomer ServiceDigital MarketingEnglishExecutionGTM PlanningIn-App MarketingLeadershipLoyalty Program ManagementManagementMarket Development

About

Samyukta is currently working as a CRM Manager at Landmark Group for the Max Fashion BU. Her role entails customer life cycle management along with GTM planning and execution. In her previous stint, Samyukta was part of the Category Marketing & User Experience team at Udaan.com, leading Campaign Planning and Execution Pan India for Womenswear to increase the buyer base, enhance order frequency, and expand the product portfolio. Prior to this, Samyukta has worked in Samsung India Electronics Ltd. as an Area Business Manager for the Coimbatore zone- handling 6 cr. monthly business turnover across 4 districts in Tamil Nadu. She has led a team of 60+ associates to achieve targets with respect to Secondary, Tertiary and Offtake. She has completed her MBA (PGDM) in Marketing Management from SPJIMR,Mumbai in 2018 and B.Sc Economics (Hons) from Presidency University, Calcutta in 2016.

Experience

Landmark group

Senior Manager- CRM & Loyalty | Max Fashion

Dec 2022 – Present · 3 yrs 3 mos · Bengaluru, Karnataka, India

Engagement & retention of the entire customer base through Segmentation & targeting based on recency, latency & demographic profiling
Launching and scaling up ELITE, Max Fashion’s paid loyalty programme, PAN India to ensure higher customer comeback, higher average buyer spend & therefore higher incremental revenue
Driving NPS across all stores pan India to ensure focus on customer satisfaction

Customer Life Cycle ManagementGTM PlanningSegmentationTargetingCustomer SatisfactionNPS+2

Udaan.com

4 roles

Merchandising & Marketing Manager - Womenswear

Apr 2022 – Dec 2022 · 8 mos

- Leading Merchandising & Marketing for Womenswear across Ethnicwear, Westernwear & Fashion Accessories

Campaign PlanningExecutionMarketing StrategyMarketing ManagementCampaign Management

In-App Merchandiser | Lifestyle - Private Label

Mar 2021 – Apr 2022 · 1 yr 1 mo

-Looking into In-App and Digital Marketing for the Menswear and Kidswear portfolio of Udaan’s Private Brands

In-App MarketingDigital MarketingMarketing Management

Merchandising & Marketing Lead | Fresh F&V and Meat

Oct 2019 – Mar 2021 · 1 yr 5 mos

Campaign Planning & Execution across 23 cities around the following:
New product introduction taking into account seasonality & sourcing capabilities
Portfolio shaping
New buyer acquisition
Increasing the frequency of transaction per buyer
Increasing the average buyer spend
Major festivals (Localized to a city level)

Campaign PlanningExecutionProduct Portfolio ManagementMarketing Management

Institutional Sales Manager

Sep 2019 – Aug 2020 · 11 mos

Building the Institutional Sales Function from scratch involving:
End to End capability building through alignment of all stakeholders such as Operations, Credit, Supply & Sourcing, Tech etc.
Leading a team of KAMs to achieve targets with respect to Customer Acquisition, Customer Retention, Tonnage and GMV

Sales ManagementTeam LeadershipCustomer Acquisition

Samsung mobile

Area Sales Manager

May 2018 – Sep 2019 · 1 yr 4 mos · Tamil Nadu, India

Responsible for mobile phone sales (ASP between INR 2000 to INR 1,00,000) across 5 districts in Tamil Nadu, KRAs including:
1. Secondary Sales (Primary Distributor to Market Development Distributors)
2. Tertiary Sales through 4 MDDs (MDD to Retailers)
3. Sell Out Management from 500 Retail Points through a team of of 2 Regional Sales Officers, 3 Area Sales Executives & 40+ In store promoters
4. Distributor Credit and Market Credit Management
5. After Sales Service
6. Marketing Initiatives and campaign management within the territory

Sales ManagementMarket DevelopmentTeam Leadership

L'oréal

Sales And Marketing Intern

Aug 2017 – Oct 2017 · 2 mos · Mumbai Metropolitan Region

As an intern of the Sales Planning Vertical, worked on the following:
1) Understanding the Top Store Programme as well as on POS and Banded promotions in Top Store General Trade
2) Pilot testing the promotion models in General Trade- Ideation and end to end execution of one on POS and one banded promotion in a representative sample of 60 stores, collecting off-take data and accordingly providing suitable reccommendations
3) Studying competition best practices in the field of promotions and providing a road map for L'Oreal to learn and implement the same
4) Examining the loyalty programme construct (Target and visibility linked) and providing suitable recommendations through the process of in depth interviews of retailers through primary research and competition best practice study.

Sales PlanningPromotion ManagementSales Management