Vinay Kothari

Co-Founder

Bengaluru, Karnataka, India16 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a successful FMCG brand
Over 10 years of experience in sales and marketing
Expertise in launching and managing FMCG products

Stackforce AI infers this person is a seasoned FMCG professional with expertise in brand management and marketing strategy.

Contact

Skills

Core Skills

Brand ManagementFmcgMarketing StrategySales Operations

Other Skills

Marketing ManagementMarket ResearchMarketingDistribution ManagementNew MediaCompetitive AnalysisKey Account ManagementTeam ManagementBusiness DevelopmentManagementBusiness StrategyStrategyNew Business DevelopmentLeadershipAccount Management

About

I am the Founder of GO DESi, a packaged food brand with the mission of Making DESi POPular. We plan to achieve this by creating a branded experience in the erstwhile cottage/ unorganised industry. Today GO DESi's portfolio operates in Candies, Lollipops, Sweets and Mints sub-categories. Before GO DESi, I worked in the FMCG industry for 10+ years specifically in sales, distribution and marketing functions. Led sales team across rural and urban India; managed established brands @ ITC Foods like Sunfeast and led launches of various sub-brands. I was also fortunate to be a part of a pioneer social business model - E- Choupal where I was responsible for rural distribution and Choupal Saagar (rural hypermarket) projects. Currently intrigued by and interested in farming, food processing and supply chain technology which make independent farmer-owned micro units sustainable. Other myriad interests include behavioural economics, rock climbing and meditation.

Experience

Go desi

Founder

Jan 2018 – Present · 8 yrs 3 mos · Bangalore

At GO DESi, our mission is to Make DESi popular. We do this by creating a brand experience in hidden regional food products erstwhile dominated by the unorganised & cottage industry. Brand Experience means the following:
1. Consistency
2. Brand Trust
3. Accessibility

Brand ManagementFMCGSales OperationsMarketing StrategyMarketing Management

Madrat games

Head of Marketing

Jan 2015 – Sep 2015 · 8 mos · Bengaluru Area, India

MadRat Games is a 5 year old start up and is changing the way kids grow up through the power of play. My role is to give shape to the entire marketing function of the organization.

Marketing StrategyBrand Management

Itc limited

5 roles

Brand Manager Sunfeast

Promoted

Jun 2012 – Dec 2014 · 2 yrs 6 mos

Managed launch of Sunfeast Farmlite- entry of Sunfeast in the Health Biscuits Segment.
Handling brand expression for- Sunfeast Dark Fantasy, Sunfeast Dream Cream across all consumer touchpoints.
Managed the launch of Sunfeast Yumfills- Entry of Sunfeast in the soft cake segment.

Brand ManagementMarket ResearchMarketing