Anirdipta Ghosh — Co-Founder

Marketing to me is more than just selling, it's about understanding people, addressing real challenges, and building communities around shared passions. As co-founder of Blockverse Media, I embarked on my entrepreneurial journey early, developing targeted marketing strategies for Web3 startups that drove user acquisition and established strong brand identities. This hands-on experience deepened my expertise in business development, campaign execution, and growth planning. At Rapid Node, a blockchain node management service, I collaborated to position the company within the airdrop ecosystem. A notable initiative was securing an exclusive partnership with Airdrop Official (200K+ X followers), significantly enhancing our online presence and user engagement. During my tenure at Enactus St. Xavier's College, I led a 25-member team on impactful social entrepreneurship projects. Our structured marketing efforts substantially increased project visibility, honing my leadership, management, and cross-functional collaboration skills. Within Blockverse Media, I also worked on Handshake.money, a vertical aimed at connecting emerging talent with Web3 opportunities. My role encompassed product development, go-to-market planning, and user journey mapping, exploring innovative ways to build meaningful digital connections. Beyond my core work, I enjoy engaging in side projects, reading about strategy and innovation, and staying abreast of emerging technologies. These pursuits keep me grounded, creative, and continuously learning. I'm eager to contribute at the intersection of strategy, entrepreneurship, business development, and marketing consulting, assisting ideas to take shape and scale effectively. Feel free to reach out at anirdipta2003@gmail.com Skills: Marketing Strategy | Community Building | Digital Marketing | Social Media Management | User Acquisition | Brand Development | Data-Driven Growth

Stackforce AI infers this person is a Web3 marketing strategist with expertise in community building and digital marketing.

Location: Kolkata, West Bengal, India

Experience: 3 yrs 8 mos

Skills

Growth Marketing
Go-to-market Strategy
Digital Marketing
Community Building
Marketing Strategy

Career Highlights

Co-founded a successful Web3 marketing agency.
Led impactful social entrepreneurship projects.
Secured exclusive partnerships enhancing brand visibility.

Work Experience

Rapidnode

Head of Marketing (1 yr 9 mos)

Handshake

Co-Founder (8 mos)

Enactus St. Xavier's College (Autonomous), Kolkata

Head of Marketing (11 mos)

Technical Head (11 mos)

Member (1 yr)

Blockverse Media

Co-Founder (1 yr 9 mos)

Education

Bachelor of Commerce (Honours) at St. Xavier's College (Autonomous), Kolkata

High School Diploma CISCE - ICSE & ISC at St. James' School (Kolkata)

Anirdipta Ghosh

Co-Founder

Kolkata, West Bengal, India3 yrs 8 mos experience

Key Highlights

Co-founded a successful Web3 marketing agency.
Led impactful social entrepreneurship projects.
Secured exclusive partnerships enhancing brand visibility.

Stackforce AI infers this person is a Web3 marketing strategist with expertise in community building and digital marketing.

Contact

Skills

Core Skills

Growth MarketingGo-to-market StrategyDigital MarketingCommunity BuildingMarketing Strategy

Other Skills

Adobe PhotoshopAdobe Premiere ProAnalytical SkillsBrand DevelopmentBusiness DevelopmentCampaign ExecutionCommunity OutreachCreative StrategyDesignFigmaGraphic DesignGrowth StrategiesLeadershipManagementMarketing

About

Experience

Rapidnode

Head of Marketing

Jun 2024 – Present · 1 yr 9 mos

Analysed consumer insights and Web3 trends to create compelling messaging that resonated with early adopters, significantly enhancing brand awareness for Rapid Node's airdrop-specific services.
Designed and executed GTM strategies with a strong focus on campaign planning and exclusive partnerships with leading Web3 KOLs, resulting in a multi-fold increase in engagement within three months.
Collaborated with cross-functional teams to establish community-first storytelling approaches, helping to differentiate Rapid Node in a competitive market landscape by fostering deeper connections with users.

Analytical SkillsGrowth MarketingCommunity BuildingCampaign ExecutionGo-to-Market Strategy

Handshake

Co-Founder

Jan 2023 – Sep 2023 · 8 mos

Co-founded Handshake.money under Blockverse Media to build a Web3 talent and partnership platform, leading product strategy, go-to-market planning, and social media growth efforts.

Enactus st. xavier's college (autonomous), kolkata

3 roles

Head of Marketing

Dec 2022 – Nov 2023 · 11 mos

Led a 25+ member marketing team, driving end-to-end digital marketing for social entrepreneurship projects and events.
Designed and executed multi-channel marketing strategies across social media platforms, resulting in significant growth in brand visibility and engagement.

Digital MarketingSocial Media ManagementCommunity BuildingCampaign Execution

Technical Head

Promoted

Dec 2022 – Nov 2023 · 11 mos

Led a 15+ member team, overseeing backend functions including website setup, form integrations and automation workflows.

Member

Dec 2021 – Dec 2022 · 1 yr

Contributed creative strategies for the social media marketing of Enactus SXC projects - Shuddhi, Pattrang, and Uthaan.
Worked as part of Project Shuddhi, distributing electric-free water filters across rural West Bengal and conducting awareness sessions in collaboration with local NGOs to combat arsenic contamination.
Founding team member of Project Uthaan, an initiative to empower the residents of Ghoramara Island through sustainable employment opportunities by proposing and strategising the cultivation of Spirulina.

Blockverse media

Co-Founder

Dec 2021 – Sep 2023 · 1 yr 9 mos

Co-founded Blockverse Media to empower early-stage blockchain startups with tailored marketing solutions.
Spearheaded comprehensive marketing strategies that integrated content creation, influencer partnerships and community growth across Discord and Twitter (X), resulting in a 200% growth in community engagement rates for clients.
Developed end-to-end marketing funnels for various Web3 projects that streamlined user acquisition processes and improved campaign performance tracking by 60%, ensuring optimal resource allocation.
Collaborated closely with clients to refine brand positioning through targeted messaging that resonated with crypto-native users, enhancing overall market penetration in a competitive landscape.

Marketing StrategyCommunity BuildingBrand DevelopmentUser Acquisition