Shivam Kumar

Business Development Executive

Bengaluru, Karnataka, India4 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving revenue growth through data insights.
Expertise in user behavior analysis and strategic alignment.
Skilled in cross-functional collaboration for impactful A/B testing.

Stackforce AI infers this person is a Data Analyst with expertise in SaaS and Healthcare analytics.

Contact

skshivamkumarsk@gmail.com LinkedIn

Skills

Core Skills

Data AnalyticsBusiness AnalysisBusiness Strategy

Other Skills

A/B TestingAnalytical SkillsApache SupersetAttention to DetailAutomationBehavioral AnalyticsBusiness AnalyticsBusiness InsightsBusiness ReviewsClaims ManagementCohort AnalysisCommunicationConversion OptimizationCritical ThinkingCustomer Lifecycle Management

About

As a seasoned data professional with ~4 years of experience, I have a proven track record of driving growth, revenue, engagement, and feature adoption through data-driven decision-making. My expertise lies in understanding user behavior and aligning it with business objectives to create high-impact strategies. I thrive on experimentation conducting multiple tests to uncover user insights and monetizing these learnings to accelerate business growth. With a background in consulting and high-growth startups, I specialize in cohort analysis, user segmentation, funnel optimization, and behavioral analytics. My work spans collaboration with growth, product, engineering, and marketing teams to drive meaningful improvements. Proficient in SQL, PySpark/Python, Superset, Tableau, Advanced Excel, and MS Office, I leverage data to inform A/B testing and experiment design, helping businesses refine their marketing and product strategies to enhance conversion, CLTV, AOV, and ARPU. I hold a B.Tech in Civil Engineering from IIEST, Shibpur, and I'm always eager to explore new opportunities at the intersection of data, product, and growth. Feel free to connect at skshivamkumarsk@gmail.com.

Experience

Kuku fm

2 roles

Senior Business Analyst

Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India

Business Analyst

Feb 2024 – Dec 2024 · 10 mos · Bengaluru, Karnataka, India

Managed the launch of microtransaction (pay per use) business by fulfilling end to end analytics requirements, including data modelling, ETL, dashboard creation, and reporting framework development, resulting in ~15% revenue increase
Delivered user insights through data analysis, including cohort analysis, user segmentation, funnels, and behavioral analyses, to enhance user engagement and improve conversion, retention, ARPU, and CLTV
Cross-collaborated with marketing, engineering, and product teams to conduct A/B tests, evaluating the performance of new features and product enhancements, and analyzing results to derive actionable insights and recommendations
Conducted frequent root cause analysis (RCA) and funnel checks to identify and address metric drops, implementing actions to fix leakages, increase revenue, and improve the conversion funnel
Led a team of data analyst that setup the business reporting by building data pipelines, aggregated datasets, and self serve superset dashboard, saving 400 man hours per annum
Monitored and analyzed key performance indicators (KPIs), providing senior management and founders with reports and actionable insights on revenue, CAC, CPI, ARPU, retention, engagement, CLTV, recovery, market share, promotion efficacy, and pricing effectiveness

Cohort AnalysisUser SegmentationFunnel OptimizationBehavioral AnalyticsA/B TestingData Modeling+7

Zs

Decision Analytics Associate

Aug 2021 – Jan 2024 · 2 yrs 5 mos · Pune, Maharashtra, India · Hybrid

Led a long-term analytics partnership project, designing and executing in-depth sales and marketing analyses to derive data-driven insights that directly addressed vital business decisions for a leading pharmaceutical company in the US
Partnered with Oncology BU leadership to design and launch a volume-based rebate strategy for three patent expired blockbuster drugs, boosting market share by 2–10 percentage points in 2022
Monitored key KPIs and presented insights through compelling visualizations in MBRs and QBRs; supported sales, marketing, and growth strategy formulation via ad hoc performance reporting across multiple brands
Drove end-to-end analytics and commercial strategy for the launch of a DLBCL drug across first and third line of therapy, including segmentation, targeting, field force strategy, and ongoing performance evaluation
Synthesized large volumes of patient-level claims data to analyze HCP-level prescription and brand performance, and automated recurring reports using PySpark, SQL, and Excel, reducing turnaround time by 40 percentage

Sales and Marketing AnalysisData-Driven InsightsKPI MonitoringData VisualizationPerformance ReportingSegmentation+6