Jan 2023 – Feb 2025 · 2 yrs 1 mo

• 1. Product Launch: Successfully launched Tagmate on Product Hunt, earning #4 Product of the Day and #16 Product of the Week (Marketing), significantly enhancing social proof and brand credibility.
• 2. Go-To-Market Strategy: Developed and executed GTM strategies, resulting in over 2000 paid and unpaid users.
• 3. Marketing Collateral: Created 40+ marketing assets, including landing pages, webinars, social media creatives, newsletters, emails, one-pagers, and presentations.
• 4. Program Development: Designed a white label program and partner revenue program, created an influencer program, and revised pricing plans for a new user base, generating significant engagement from enterprise clients.
• 5. Social Media Growth: Increased social media followers from 19K to 48K in 10 months through targeted content creation and CXO newsletter distribution, achieving 12.3% engagement organically.
• 6. Partnerships & Campaigns: Led marketing initiatives for service partnerships with VWO, Google Cloud, Google Maps, and other platforms, generating approximately 50+ MQLs each month through targeted email marketing, LinkedIn marketing, and other channels.
• 7. Marketing Reporting: Managed comprehensive dashboards for user metrics, MQLs, and campaign performance.
• 8. Email & LinkedIn Automation: Ran automated email, LinkedIn, and calling campaigns with an average email open rate of 37.6%.
• 9. Sales Enablement: Created sales enablement assets, including demo decks, case studies, and battle cards.
• 10. Event Management: Orchestrated 16 online and offline events, including SaaS product and service launches.

Mar 2022 – Jan 2023 · 10 mos

• I was majorly involved with brand's 1-10 journey that led to the growth from a 6 cr valuation to 100 cr in just 10 months.
• 1. Rebranding & Launch: Spearheaded the rebranding and market launch of Theka Coffee across 20 cities and 50+ outlets/kiosks.
• 2. Paid Campaigns: Managed and executed paid campaigns for franchise sales, achieving an ROAS of 800%.
• 3. PR & Influencer Marketing: Led social media PR campaigns, increasing inbound leads by 3X.
• 4. Influencer Marketing: Orchestrated influencer campaigns in 20 cities, collaborating with 400+ influencers, resulting in a 2X revenue growth for outlets.
• 5. Social Media Content: Developed Instagram content, achieving 1.3M+ organic impressions.
• 6. Brand Collaboration: Created the GTM strategy for Theka Coffee’s first brand collaboration with All You Can Street, an urban streetwear marketplace.
• 7. Event Management: Featured and managed 30+ events, including All You Can Street, Zomaland, Lollapalooza, VH1 SuperSonic India, and Horn OK Please, generating over 20 lakhs INR in revenue.
• 8. Partnerships: Established Swiggy and Zomato locations in 20 cities, managing operations for Mumbai and Delhi with an average weekly order of 90 coffee bottles.
• 9. Media Relations: Coordinated podcasts and interviews for the founder, notably with Lakshya Chaudhary.

Aug 2019 – May 2022 · 2 yrs 9 mos

• My primary job revolved around social media, and paid marketing for all services, as well as end-to-end campaign management for cloud services.
• 1. GTM Strategy: Implemented GTM strategies for cloud business in the US and Western Europe, generating 10+ high-ticket MQLs monthly.
• 2. ABM Campaigns: Conducted one-to-many ABM campaigns, achieving 100% reach and 76% engagement.
• 3. Budget Management: Managed a $120,000 annual budget for paid ads across multiple channels.
• 4. LinkedIn Growth: Increased LinkedIn followers from 3.5K to 20K in 10 months, achieving 900K+ organic impressions.
• 5. Design Collaboration: Worked with the art team to ensure design consistency across communication channels.
• 6. Collateral Creation: Produced 300+ marketing materials, including ad creatives, email campaigns, social media content, and eBooks.

May 2018 – Aug 2019 · 1 yr 3 mos

• 1. Account Management: Managed social media accounts for NGOs, home decor, and restaurant brands.
• 2. Copywriting: Conducted copywriting for newsletters, social media content, and Google Display Ads for home decor and fintech brands.
• 3. Brand Presentations: Created internal brand presentations for Ferrara US and Mondelez US.
• 4. Ad Spend Oversight: Managed a yearly social media ad spend of 10 lakhs INR for diverse clients.

May 2017 – May 2018 · 1 yr

• Generated a $51K revenue opportunities in the US market for managed recruitment services through sales outreach.