Sep 2023 – Aug 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

Nov 2022 – Sep 2023 · 10 mos · Bengaluru, Karnataka, India

• Head the Wellness programs and Events vertical
• Manage all pre-during- post event planning and execution
• Prepare detailed proposal for physical and virtual events and webinars
• Conceptualise event strategy and agenda
• Create Wellness programs on subscription basis
• Research and shortlist relevant health & Wellness experts for various wellness programmes

Feb 2020 – Nov 2022 · 2 yrs 9 mos · Greater Bengaluru Area

• Provided leadership and direction on projects from beginning to end ensuring projects remain in scope and are successful for the customer.
• Developed comprehensive project plans for clients and wider team.
• Prepared project timeline, allocated staff and evaluated other project aspects.
• Established an excellent working relationship with clients and continuously strive to improve the level of overall service provided to the client.
• Built internal relationship to facilitate cooperation and timely project completion.
• Conducted risk management to minimize project risks
• Exercised Agile methodologies to track the success of
• any projects.

Oct 2017 – Feb 2020 · 2 yrs 4 mos

• Tailored and customized online marketing campaigns to create awareness and generate lead.
• Enabled social listening and provided insights for campaign launch to create a buzz for the event
• Facilitated social media branding by implementing and leveraging various marketing plans.
• Strategized and Tailored End to End Digital events and Face to Face events based on the target audience and their customer journey.
• Decreased churn and Increased landing page conversion rates
• Collected and analysed conversion rate, lead generation and customer segregation for post event analysis
• Identified and fixed the lead generation gap through an innovative solution to increase conversion
• Collaborated and handled Vendors and agency.
• Accounted for Web Optimization using data driven techniques and provide actionable suggestions to increase page performance
• Collaborated with different teams to create a unique customer experience for different events.

Jan 2013 – Feb 2020 · 7 yrs 1 mo

• Execute end to end Digital events on the vendor platform for teams across IBM
• This entails us to create a registration page, record, edit and provide live day support for the webcast
• Support the events team to upload the customer responses for LDR follow up
• Post event Analysis includes conversion rate, lead generation and customer segregation for the events executed on Digital Event Centre
• Customer behaviour is also tracked to help generate lead across product offerings in the webcast
• Educate and enable the country teams on cross promotion capabilities and new functionalities for the webcasting platform
• Helping the team with how they can leverage the best practices and apply the same in their events
• Categorization of all the webcast as per the new IBM guidelines
• Testing the new vendor platforms to determine, what is missing and what can be added to optimize customer experience
• Identified and fixed the lead generation gap through an innovative solution for the team.
• Focal point for all lead management queries in Digital Events. This entails resolving issues and locating missing information to ensure that we track all revenue streams through the Digital Events

May 2010 – Jan 2013 · 2 yrs 8 mos

• Planned and executed end to end campaigns for IBM owned events, 3rd party events, study tours, business partner enablement sessions, web campaigns, e-nurture etc.
• Understand the Business Unit targets for Storage Program and executed the campaign which helped achieve revenue objective.
• Created campaign flows, identified marketing vehicles, target audience and content along with leads and response management
• Creation and localization of marketing assets such as nurture streams, whitepapers, ROI calculators, assessment tools etc.
• Analyse campaign performance, review results with country leads and make recommendations for improvement based on analysis
• Reviewed campaign performance analysis from all available reports for focused marketing efforts
• Enable the country team to plan and execute Digital Events on the IBM Platform.
• Identified and fixed the lead generation gap through an innovative solution for the team
• Trained the Romanian team supporting Germany operations for campaign management

Sep 2009 – Apr 2010 · 7 mos · Bengaluru, Karnataka, India

• Ensure that the campaigns were optimized to generate traffic on the webpage
• Making the UK and DE daily delivery report for all live campaigns.
• Worked on insight analysis for all the campaigns which were either under or over-delivered.
• Worked with the planning team for available impressions on the German and UK Portal.
• Setting up the Agency and Customer Accounts in the System for AOL.
• Making the media plan for the sales team with the available impressions and prices to offer.
• Reserving the campaigns as per the confirmation from the sales team.

Jul 2007 – Sep 2009 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Purchased goods for the HP employees in Germany. Ensured that orders were correctly placed with timely deliveries and payments made to the suppliers.
• Duties included all aspects of the day to day client servicing, report generation, client presentations, metrics reporting for the team.
• Dealing closely with requestors and suppliers in Germany to update HP database.
• Worked on the complete procurement to accounts payable cycle.
• Created new vendors for HP in the system
• Worked as a back-up of Team Leader.
• Ensured quality with the help of root cause analysis and implementation of corrective actions.
• Improved the process to increase efficiencies.
• Ensuring green sigma and green metrics for the team.
• Responsible for transition of a new process.
• Responsible to set up the process in the department, assigning head count, making the process pitch and process map and the process agreement with the customer.
• Trained the team on the new process and on all process updates