Renil Mohan

Digital Marketing Specialist

India16 yrs 7 mos experience

Key Highlights

15+ years driving revenue growth in B2B SaaS
Delivered $50M+ in pipeline through ABM campaigns
Expert in aligning marketing with sales for pipeline acceleration

Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in demand generation and account-based marketing.

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Skills

Core Skills

Demand GenerationAccount-based MarketingMarketing StrategyField Marketing

Other Skills

B2B MarketingBrand AwarenessBrand DevelopmentBrand ManagementBusiness StrategyCRMCXO EngagementCompetitive AnalysisContent MarketingCustomer Relationship Management (CRM)Digital MarketingEmail MarketingEvent Based MarketingEvent ManagementEvent Marketing Strategy

About

Inspired by the words of Ted Lasso, “Be curious, not judgmental,” I lead with curiosity, creativity, and a strong bias for execution. Marketing leader with 15+ years of success driving revenue growth for global B2B SaaS companies across APAC and MEA. I specialize in building and scaling demand generation, GTM, and field marketing strategies that convert from early-stage momentum to enterprise expansion. At Zscaler, Salesforce, and Freshworks, I’ve delivered $50M+ in pipeline through high-impact ABM campaigns, CXO engagement programs, and multi-channel GTM execution. My focus: aligning marketing with sales to accelerate pipeline velocity, win strategic accounts, and deliver measurable business outcomes. I bring deep expertise in: • Demand Generation & Pipeline Acceleration • Account-Based Marketing (1:1 & 1:few) • Field Marketing & CXO Engagement • Budget Ownership & ROI Accountability • GTM Strategy & Regional Execution

Experience

Zscaler

Senior Marketing Manager

May 2024 – Present · 1 yr 10 mos

Enterprise marketing leader at Zscaler, driving pipeline, engagement, and growth across India’s top accounts. I lead high-impact demand gen, field, and ABM programs focused on CIOs, CISOs, and IT decision-makers. Passionate about Customer-led storytelling, executive engagement, and translating Zero Trust into business value

Demand GenerationPipeline AccelerationAccount-Based MarketingField MarketingCXO Engagement

Salesforce

Marketing Manager

May 2022 – Apr 2024 · 1 yr 11 mos

Strategize and execute marketing strategies for Service & SMB portfolio of products
Managing and nurturing a marketing-generated pipeline that fuels the business's growth and success
Conceptualize and implement demand generation initiatives, leveraging a blend of offline and online marketing channels
Manage diverse field marketing initiatives, including small-scale regional activations and large scale events, with impactful brand representation and messaging that increases pipeline
Work closely with sales & sales development to ensure funnel optimization, conversions from MQL to SQL to opportunity

Marketing StrategyDemand GenerationEvent Marketing StrategyB2B MarketingStrategy

Freshworks

Field Marketing Lead

Jun 2019 – May 2022 · 2 yrs 11 mos

Define and drive marketing programs for India and ASEAN that contribute to the organization’s revenue and pipeline
Lead planning and execution of marketing programs with focus on lead generation and driving revenue
Manage the overall marketing calendar and budgets to increase net new pipeline, influence customer up-sell opportunities, increase ROI, and hit demand generation goals
Drive adoption of Freshworks suite of products through innovative and effective programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, and promotions
Partner with the sales development team and front line sales to drive campaigns and programs for enhancing sales pipeline and closing business.

Field MarketingRegional MarketingDemand GenerationEvent Marketing StrategyPipeline Generation

Servion global solutions

Marketing Lead

Dec 2014 – Jun 2019 · 4 yrs 6 mos

Led the marketing efforts at Servion through digital and offline mediums. Experience of running demand generation campaigns for multiple geographies namely EMEA, Asia Pacific, and North America. Majority of my time is spent strategising and executing digital and social media plans for customer acquisition and brand development. Specialise in running events and trade shows that help organically to grow business.

Aura integrated solutions

Assistant Manager Client Servicing & Strategy

Jan 2011 – Nov 2014 · 3 yrs 10 mos

Responsible for conceptualising, planning and executing events and integrated Marketing Campaigns for clients, to generate brand awareness, create new business opportunities, drive client acquisition and retention.
Developed and launched integrated events, multi-channel print, catalogue, web and marketing campaigns.
Conceptualized and led events through which brands/products were launched in various categories in commercial markets.
Orchestrated supportive marketing campaigns that effectively reinforce and build brand image.
Collaborate with the creative/online teams to develop highly creative marketing assets across print and digital media.
Developed event and internal communication strategies for a variety of brands and multinationals. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Murugappa group

Marketing executive

Jun 2009 – Dec 2010 · 1 yr 6 mos

Interfacing with individual/key influencers among corporate for ascertaining requirements, making presentations & delivering need based product solutions.
Identifying prospective clients to generate business & revenue to increase sales growth; build & maintain strong business relations with major clients thereby ensuring satisfaction & delight.
Actively involved in developing strategic alliances & promotions. Understanding client's complex business processes vis-a-vis industry and mapping them into appropriate business solutions