Apr 2021 – Mar 2022 · 11 mos · Sahibzada Ajit Singh Nagar, Punjab, India

• Key responsibilities-
• 1. Team Management & Cross-Functional Collaboration
• Managed a team of six writers, overseeing content quality, workflow, and deadlines.
• Coordinated with SEO, sales, and marketing teams to ensure content aligned with business goals and brand messaging.
• Worked directly with the CEO, contributing to content strategy and ensuring alignment with company objectives.
• 2. Client-Facing Role & Conflict Resolution
• Acted as a key point of contact for clients, gathering requirements and ensuring content met their expectations.
• Addressed content-related concerns or disputes, facilitating positive resolutions and maintaining strong client relationships.
• Translated client briefs into actionable content strategies for writers and designers.
• 3. Content Creation & Strategy
• Developed and managed website content, blog posts, articles, infographics, and marketing collateral across various industries.
• Ensured all content was SEO-friendly, engaging, and aligned with brand messaging.
• Created content calendars, campaign messaging, and storytelling approaches to enhance brand communication.
• 4. Process Improvement & Editorial Excellence
• Established content guidelines and best practices to improve quality and consistency.
• Provided feedback and mentorship to writers, enhancing overall team productivity.
• Monitored industry trends and digital marketing strategies, incorporating them into content planning for better engagement and conversions.

Aug 2019 – Jul 2020 · 11 mos · Mohali, Punjab, India

• Key responsibilities-
• 1. Brand Management & Copywriting
• Handled multiple brands across industries, including Indian brands like FIMA and JalJoy, as well as UAE-based brands, spanning perfumes, automobiles, and other consumer goods.
• Crafted compelling image copies and social media captions tailored to each brand’s unique voice and marketing objectives.
• Developed theme-based creatives for festivals, product launches, and seasonal campaigns to blend branding with celebration.
• Created website content from scratch, ensuring brand consistency and SEO-friendliness.
• Conceptualized and wrote blog posts for Bollywood website Kalikwest, covering industry trends, celebrity news, and entertainment insights.
• 2. Creative Strategy & Coordination
• Sole writer in a growing agency, taking ownership of all written communication across platforms.
• Generated original ideas for image copies and captions to enhance brand storytelling and engagement.
• Collaborated closely with the design team to align visuals with brand messaging and ensure creative synergy.
• Played a client-facing role, directly communicating with clients to understand their requirements and translating them into clear briefs for the internal team.
• Assisted in developing branding strategies and content themes, ensuring a cohesive marketing approach.
• 3. Content Ideation & Execution
• Conceptualized and executed festival-specific content that merged branding with cultural relevance.
• Wrote engaging ad copies, promotional content, and social media posts to drive engagement and conversions.
• Adapted writing style to suit different industries and target audiences, from luxury perfumes to automobile sales.

Aug 2017 – Jul 2019 · 1 yr 11 mos · Chandigarh Area, India

• Key responsibilities -
• 1. Reporting Responsibilities
• Researched and reported on diverse topics, ensuring accuracy and depth.
• Conducted interviews with key personalities, industry experts, and public figures for authentic and engaging stories.
• Covered breaking news, feature stories, and investigative pieces with a strong journalistic approach.
• Verified facts, cross-checked sources, and maintained journalistic integrity in all reports.
• Developed compelling news angles to make stories more engaging and informative.
• 2. Content Refinement
• Ensured all content met editorial guidelines, style standards, and publication deadlines.
• Rewrote and refined articles to enhance readability, engagement, and impact.
• Fact-checked reports to maintain credibility and prevent misinformation.
• Worked with reporters and writers to improve story structure and flow.
• 3. Research & Industry Awareness
• Kept up with emerging trends, political developments, and global events to produce timely and relevant content.
• Conducted in-depth research on various topics to provide well-rounded and informative reports.
• Monitored competitors and industry news to maintain a competitive edge in reporting.
• 4. Collaboration & Content Strategy
• Coordinated with editorial teams, designers, and photographers for well-packaged stories.
• Provided feedback to junior writers and reporters to maintain high-quality journalism standards.
• Contributed to content strategy, brainstorming fresh and impactful story ideas.
• 5. Digital & Print Media Expertise
• Adapted content for online platforms, ensuring SEO-friendly headlines and keywords.
• Managed social media promotions for articles, enhancing audience reach and engagement.
• Worked with content management systems (CMS) to publish and update news stories.

Jun 2017 – Jun 2017 · 0 mo · Chandigarh, Chandigarh, India

• internship