Soniya Sahu

Digital Marketing Specialist

Bengaluru, Karnataka, India2 yrs experience

Key Highlights

Expert in integrated marketing strategies.
Strong analytical perspective on consumer branding.
Proven track record in brand identity development.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in consumer goods and integrated marketing strategies.

Contact

soniya.sahu@science.christuniversity.in LinkedIn

Skills

Core Skills

360° Marketing StrategyCreative StrategyConsumer BrandingMarketing Strategy

Other Skills

Analytical SkillsBrand BuildingCampaign PlanningCommunicationCompetitive AnalysisContent writerCopywritingCreative Project ManagementMarketing ManagementMulti-Channel MarketingNegotiationProduct StorytellingQualitative ResearchRelationship BuildingSearch Engine Optimization (SEO)

About

As the Brand Marketer and content strategist. My work focuses on creating and executing integrated marketing strategies, combining ATL and BTL initiatives such as digital campaigns, influencer partnerships, and in-store branding. Collaborating with cross-functional teams, I drive packaging innovation, refine product positioning, and optimize brand identity to ensure consumer-relevant narratives. A graduate of Christ University with a B.Sc. Honours in Psychology, I bring an analytical perspective to consumer branding and marketing strategy. My goal is to leverage data-driven insights to design impactful campaigns and grow brands across D2C, e-commerce, and quick commerce ecosystems. I am motivated by the opportunity to shape brand identities and craft meaningful connections with consumers.

Experience

Syncere

Creative & Content Strategist

Nov 2025 – Present · 4 mos · Bhilai, Chhattisgarh, India · On-site

1. Own the complete 360° marketing ecosystem - digital, content, creative, storytelling, shoots, campaigns, and on-ground moments.
2. Shape Syncere’s voice and visual identity across every platform.
3. Turn ideas into campaigns, scripts into videos, and brand vision into daily content.
4. Lead shoots, founder content, BTS, treatments, and product stories with a clean aesthetic.
5. Work closely with the founder to keep the brand aligned, intentional, and Syncere.
7. Guide influencer collabs, partnerships, and creative executions with agencies and teams.
8. Keep the brand in the loop with trends, insights, and market movement.
Basically - if it’s creative, visual, strategic, or brand-related, it passes through me.

360° Marketing StrategyCreative StrategySocial Media StrategyCampaign PlanningCompetitive AnalysisCreative Project Management+1

Z guard

Brand Lead (Consultant)

Jan 2025 – Nov 2025 · 10 mos · Bengaluru, Karnataka, India · Hybrid

Spearhead 360° brand management across categories including floor cleaners, dishwash gels, mosquito repellents, and wellness products
Develop and execute integrated marketing strategies encompassing ATL (digital, television, print, influencer) and BTL (on-ground activations, society sampling, in-store branding) initiatives
Define and refine product positioning, value proposition, and communication architecture to ensure differentiated and consumer-relevant narratives
Lead packaging innovation and brand identity development in collaboration with cross-functional teams and design partners
Oversee digital content strategy and performance across e-commerce platforms, D2C channels, and quick commerce ecosystems
Drive data-informed decision-making to optimize marketing efficiency, brand health metrics, and conversion across channels
Build purpose-led, emotionally resonant brands that align with evolving consumer values around safety, sustainability, and wellness
Ensure alignment between commercial objectives and creative direction to deliver long-term brand equity and market leadership