Jun 2023 – Oct 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Driving strategic marketing initiatives for Geown Oasis (villa project), Breeze (plotted development project), and Lawnsview (farm land project) to maximize lead generation and brand visibility.
• Online Marketing:
• Executed high-impact Google Ads & Meta Ads campaigns, optimizing landing pages & website experiences for increased conversions.
• Developed and managed lead generation and cultivation strategies, ensuring a steady flow of high-quality prospects.
• Scaled social media marketing (SMM) to enhance brand engagement and customer interaction.
• Offline Marketing:
• Strengthened project visibility through signboards, metal branding boards, and paper inserts, leading to higher walk-ins and inbound inquiries.
• Coordinated with vendors for seamless execution of offline campaigns, improving brand reach and recall.
• Key Achievements:
• Optimized CPL & improved lead quality through data-driven campaign refinements.
• Increased conversion rates by implementing structured follow-up strategies.
• Enhanced brand presence & customer engagement, resulting in a consistent growth of project inquiries.
• Bridging the gap between digital and offline marketing to drive impactful results in real estate marketing.

Jul 2022 – Jun 2023 · 11 mos · Bengaluru, Karnataka, India

• Led digital and offline marketing strategies, driving site visits up by 60% and boosting plot bookings by 20%.
• Marketing & Lead Generation: NBR Trifecta, NBR Hills View, NBR Green Valley, NBR Meadows
• Developed and executed cost-efficient digital marketing campaigns, improving lead quality and reducing acquisition costs.
• Managed social media channels, increasing brand visibility and customer engagement.
• Optimized the website for SEO, securing top 4 rankings on Google for key industry terms.
• Offline & Vendor Management:
• Strengthened on-ground marketing through targeted offline campaigns, resulting in a surge in call inquiries.
• Negotiated and optimized vendor relationships, implementing cost-cutting measures while maintaining quality execution.
• Sales & Pre-Sales:
• Led a high-performing sales team, providing motivation and strategic guidance to achieve sales targets.
• Designed structured lead follow-up & conversion strategies, significantly improving customer acquisition.
• Driving high-impact real estate marketing & sales strategies with a blend of digital innovation & on-ground execution.

Oct 2021 – Jul 2022 · 9 mos · On-site

• Managed end-to-end digital marketing and offline execution for weekly real estate project launches, ensuring seamless campaign execution and maximum lead generation.
• High-Quality Lead Generation & Cost Optimization:
• Led a team of 7 in digital marketing, successfully generating and nurturing high-quality leads at an exceptionally low CPL through highly optimized Facebook Ads.
• Managed telecallers for lead cultivation, ensuring strong customer engagement and a higher conversion rate.
• Strategic Vendor & Offline Marketing Management:
• Spearheaded weekly project launches, coordinating with multiple vendors to execute impactful offline marketing campaigns (branding materials, on-ground promotions, and event marketing).
• Ensured timely execution of marketing materials & digital campaigns every week to maximize walk-ins and create demand.
• Time & Execution Mastery:
• Efficiently handled multiple vendors and oversaw marketing material execution for back-to-back launches, ensuring smooth operations within tight deadlines.
• Successfully managed branding, social media marketing (SMM), and offline advertising, amplifying project visibility and engagement.
• Mastered the art of balancing digital strategy, vendor coordination, and real-time execution to drive continuous sales momentum.

May 2021 – Oct 2021 · 5 mos · On-site

Feb 2020 – May 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India