Swaroop Lodh

Operations Associate

Mumbai, Maharashtra, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led analytics tagging for 80+ websites.
Expert in Adobe and Google Analytics tools.
Strong background in digital marketing strategies.

Stackforce AI infers this person is a Digital Analytics Specialist with expertise in Marketing Technology.

Contact

swaroop853@gmail.com LinkedIn

Skills

Core Skills

Google Tag ManagerData AnalyticsAdobe AnalyticsMarketing AnalyticsWeb AnalyticsWeb DevelopmentPhpSoftware Engineering

Other Skills

AJAXASP.NETAdobe DTMAdobe Dynamic Tag Management (DTM)Adobe LaunchAdobe Marketing CloudC++Cascading Style Sheets (CSS)Data AnalysisData AuditData VisualizationDatabasesDigital MarketingEnsightenGoogle Adwords

About

13 years of experience in IT Industry. Web Analysis, Customer Segmentation, Adobe Target, Tag Implementation & Audit, Project Management, Documentation, Audit and Quality Control. Worked on Web Analytics Tool like Adobe Site Catalyst v.15,Adobe Report Builder, Adobe Target, Web trends 9 On Demand, Google Analytic 3 & 4, Adobe DTM, Google Tag Manager, Ensighten Manage 2.0 Experience in leading, mentoring & training a team for Digital analytics-Adobe analytics,Adobe DTM &Launch implementation, Reporting analysis, Google Tag Manager and Google Analytics 3 & 4 etc. I have worked and created solution for project aligned for Adobe Analytics, Google Analytics 3 & 4, Video Analytics- Heartbeat/milestone, Mobile app tagging- android, iOS Implementation/reporting. Expertise in Trouble shooting the problems. Ability to communicate effectively between internal and external resources. Ability to quickly learn new technologies and practices. Coordinating with the onsite people from offshore through teleconferencing emails on daily basis. Development of responsive websites using HTML 5, CSS, JavaScript and JQuery.

Experience

Accenture

Analytics Specialist

May 2022 – Present · 3 yrs 10 mos · Mumbai, Maharashtra, India · Hybrid

As the leader of an analytics tagging team consisting of 6 members, I am responsible for
overseeing and executing the analytics tagging strategy for client websites, with a particular
focus on a leading pharmaceutical company. My role includes designing and implementing
standardized tagging solutions for analytics tracking, media pixel integration, and cookie
consent management, ensuring accurate data collection, regulatory compliance, and
performance optimization across digital properties.
Contributions:
Sucessfully completed the tagging of 80+ drupal migrated websites
Tag Management
Data Audit/Data Gap Analysis
Reporting/Analytical Support
Ad-hocs – Website audits and New Reports/Analysis
Project Management – Requirement gathering, Identifying data sources, finalization of
metrics, scoping, development & testing, UAT Sign-off & deployment
Client support & co-ordination.

Google Tag ManagerDigital MarketingGoogle AnalyticsData AnalyticsData VisualizationData Analysis+1

Crisil limited

Senior Research Analyst

Feb 2020 – Apr 2022 · 2 yrs 2 mos · Pune, Maharashtra · Hybrid

Project Description:
I led the analytics tagging and reporting efforts for a prominent U.S.-based asset management
company. My responsibilities included overseeing the implementation of website tagging using
Adobe Launch and Adobe Analytics, as well as generating and sharing ad-hoc and monthly
reports to provide insights and track key performance metrics for the client.
Contributions:
DTM Implementation/Tag Audit
Tag Management
Data Audit/Data Gap Analysis
Reporting/Analytical Support
Ad-hocs – New Reports/Analysis
Project Management – Requirement gathering, Identifying data sources, finalization of
metrics, scoping, development & testing, UAT Sign-off & deployment
Client support & co-ordination.

Adobe LaunchAdobe Dynamic Tag Management (DTM)Marketing AnalyticsData AnalyticsAdobe AnalyticsDigital Marketing+1

Mastercard

Senior Analyst

Jul 2018 – Jan 2020 · 1 yr 6 mos · Pune Area, India · On-site

Project Description:
As an individual contributor for a U.S.-based card and payment gateway company, I was
responsible for the implementation of analytics tagging on the client’s websites using Adobe
Launch and Adobe Analytics. Additionally, I generated and shared ad-hoc reports to meet the
specific data reporting requirements of the client, ensuring accurate tracking and insightful
analysis.
Contributions:
DTM Implementation/Tag Audit
Tag Management
Data Audit/Data Gap Analysis
Reporting/Analytical Support
Ad-hocs – New Reports/Analysis
Project Management – Requirement gathering, Identifying data sources, finalization of
metrics, scoping, development & testing, UAT Sign-off & deployment
Client support & co-ordination.

Adobe AnalyticsAdobe Dynamic Tag Management (DTM)Marketing AnalyticsWeb AnalyticsData AnalyticsAdobe Launch

Blueocean market intelligence

Data Analyst

Sep 2016 – Jun 2018 · 1 yr 9 mos · Airoli, Navi Mumbai · On-site

Project Description:
With a strong background in digital analytics implementation, I have hands-on experience with
a wide range of tag management tools including Adobe DTM (Dynamic Tag Manager), Adobe
Analytics, Google Analytics, Google Tag Manager (GTM), Ensighten, and Webtrends. I have
successfully led and executed tagging strategies and analytics implementations to support
data-driven decision-making, ensuring the accuracy and integrity of tracking mechanisms
across websites.
Contributions:
DTM Implementation/Tag Audit
Tag Management
Data Audit/Data Gap Analysis
Test & Target and Recommendations
Customer Segmentation & Experience Targeting
Reporting/Analytical Support
Ad-hocs – New Reports/Analysis
Project Management – Requirement gathering, Identifying data sources, finalization of
metrics, scoping, development & testing, UAT Sign-off & deployment
Client support & co-ordination.

Adobe AnalyticsAdobe Dynamic Tag Management (DTM)Google Tag ManagerEnsightenMarketing AnalyticsWebTrends Analytics+3

Aditya group builders & developers

Senior PHP Developer

Aug 2015 – Aug 2016 · 1 yr · Belapur, Navi Mumbai · On-site

Projects Descriptions:
Website and Application Development for Promotion and Operations:
I have been involved in the development of websites and applications designed to promote
business objectives and ensure smooth operational workflows. This includes building
responsive, user-friendly, and high-performance digital assets that support marketing
campaigns, customer engagement, and business growth.
Contributions:
Involved in Analysis, Design, Coding, Testing and implementation of respective Module.
Interacting with the interfacing team.
Design and Coding of the website.
Interacting with client for changes and content.
Online marketing of websites using different tools like google adwords, Facebook, Email and
SMS campaigns..

PhpMyAdminPHPCascading Style Sheets (CSS)MySQLJavaScriptHTML5+3

Zyan technology pvt. ltd

Software Engineer

Jul 2011 – Jul 2015 · 4 yrs · Mumbai Area, India · On-site

Projects Descriptions:
Development of Static and Dynamic Websites Using Various Technologies and
Frameworks:
I have been actively involved in the development of both static and dynamic websites,
utilizing a wide range of technologies and frameworks to create engaging, functional, and
high-performance digital experiences. My expertise spans across different stages of website
development, from initial design to deployment and maintenance, ensuring that each project
meets business goals and delivers an optimal user experience.
Contributions:
Involved in Analysis, Design, Coding, Testing and implementation of respective Module.
Interacting with the interfacing team.
Design and Coding of the website.
Interacting with client for changes and content.