Elanchezhiyan E — Product Manager

As a Senior Associate Developer with 2.2 years of experience in Digital Analytics across the Adobe Experience Cloud and Google Marketing Cloud solutions, I have honed my expertise in Adobe Experience Platform (AEP), Adobe Real-Time CDP, Customer Journey Analytics, Adobe Web SDK and Mobile SDK, Adobe Analytics, Adobe Launch, Adobe Target, Google Tag Manager (GTM), Server-side GTM, and Google Analytics.Created unified profiles and audiences in Adobe Real-Time CDP and activated these audiences to third-party destinations including marketing platforms, CRMs, and cloud storage solutions. Also implemented Adobe Web SDK and Mobile SDK for both AEP and Adobe Analytics, as well as designed and deployed XDM schemas, datasets, and identities to enable unified customer profile creation and ensure seamless data flow from various third-party sources. Designed and automated workflows for creating and managing schemas and datasets using Adobe Experience Platform APIs, supporting audience definition, data ingestion, and activation processesImplemented robust server-side tagging solutions using Google Tag Manager for banking sector companies, optimizing data collection, security, and performance. Additionally, I have designed and deployed comprehensive end-to-end analytics and application tracking across diverse industries, ensuring data consistency and generating actionable insights.Furthermore, developed integrations for the Adobe Reactor API, Facebook Graph API, Google Ads API, and LinkedIn API within a custom web application, enabling automated analytics implementation and marketing pixel deployment. I have also implemented and optimized marketing pixel setups for leading banking institutions across Malaysia, the Philippines, Singapore, and Vietnam, ensuring accurate data collection and enhanced campaign performance.

Stackforce AI infers this person is a Digital Analytics Specialist with expertise in MarTech and Fintech solutions.

Location: Chennai, Tamil Nadu, India

Experience: 2 yrs 4 mos