Naval Singh — Product Manager

As a Marketing Campaign Manager with expertise in Adobe Campaign Classic/Standard (ACS), Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP), I have successfully executed multiple projects simultaneously. My responsibilities include developing and implementing promotional, retention, and event-based campaigns through ACS/AJO and AEP. I have also led a team, providing mentorship and peer reviews for their work. My role also involves collaborating with onshore and client teams to strategize and execute campaigns effectively. I have experience in understanding business requirements and creating segments, schemas, datasets, identity namespaces, relationships, queries, offers, and field groups in AEP. Additionally, I have completed a proof of concept for abandoned cart campaigns on Adobe Journey Optimizer and created journeys based on requirements. My technical expertise includes monitoring data ingestion into AEP, creating events/data sources to automate journeys based on user conditions, and creating HTTP API sources to ingest data into XDM datasets/schemas. I am also knowledgeable in creating presets, IP pools, and subdomain delegation in AJO. Overall, I have a proven track record of delivering successful marketing campaigns, and I am passionate about utilizing my skills and experience to drive business growth.

Stackforce AI infers this person is a MarTech expert with strong capabilities in campaign management and data-driven marketing strategies.

Location: Gurugram, Haryana, India

Experience: 10 yrs 5 mos