Lavanya Raja — Senior Software Engineer
Digital Analytics & Optimization Specialist with 7+ years’ experience in Adobe Launch, Adobe Analytics, and Adobe Target. Certified in Adobe Target and Adobe Analytics, I help businesses turn data into action—through precise tracking, A/B testing, and personalized digital experiences. Passionate about bridging technology and strategy, I deliver measurable results by designing scalable analytics frameworks and driving data-driven decisions that enhance customer engagement and ROI. Specialties: Adobe Experience Cloud, Tag Management, Personalization, A/B Testing, Data Analysis.
Stackforce AI infers this person is a Digital Analytics Specialist with expertise in Adobe Experience Cloud and data-driven decision-making.
Location: Madurai, Tamil Nadu, India
Experience: 7 yrs 9 mos
Career Highlights
- 7+ years of experience in digital analytics and optimization.
- Certified in Adobe Target and Adobe Analytics.
- Expert in designing scalable analytics frameworks.
Work Experience
Wipro
Senior Software Engineer (2 yrs 2 mos)
Plan.Net TechNest India
Adobe Target Specialist (1 yr 9 mos)
Cognizant
Associate, Digital Analytics (3 yrs 7 mos)
Intern (3 mos)
Education
Bachelor of Engineering - BE at PSNA college of Engg and Tech, Dindigul
HSS at OCPM Girls Higher Secondary School