Lavanya Raja — Senior Software Engineer

Digital Analytics & Optimization Specialist with 7+ years’ experience in Adobe Launch, Adobe Analytics, and Adobe Target. Certified in Adobe Target and Adobe Analytics, I help businesses turn data into action—through precise tracking, A/B testing, and personalized digital experiences. Passionate about bridging technology and strategy, I deliver measurable results by designing scalable analytics frameworks and driving data-driven decisions that enhance customer engagement and ROI. Specialties: Adobe Experience Cloud, Tag Management, Personalization, A/B Testing, Data Analysis.

Stackforce AI infers this person is a Digital Analytics Specialist with expertise in Adobe Experience Cloud and data-driven decision-making.

Location: Madurai, Tamil Nadu, India

Experience: 7 yrs 9 mos