Jun 2024 – Jul 2025 · 1 yr 1 mo · On-site

• Owner of full funnel marketing initiatives - positioning, messaging, creative, channel strategy, analytics and conversion optimization
• Owned product marketing for TheStreet Pro, a premium subscription product for stock market investors, managed email marketing, data analytics, product growth and user adoption
• Built and deployed multi-channel campaigns via ESP visual editors and HTML, reducing launch errors by 18%
• Partnered with marketing leads to define campaign KPIs, improving strategic alignment and campaign lift by 14%
• Collaborated with creative, analytics, and content teams to deliver campaigns on time with 95%+ deadline adherence
• Conducted weekly campaign performance reviews and recommended changes, lifting open and click rates by 16%
• Managed campaign planning meetings and assessed feasibility, helping cut iteration cycles by 12%
• Owned CRM and marketing automation workflows, driving higher segmentation accuracy and reducing manual rework by
• 17%

Feb 2024 – Jun 2024 · 4 mos · On-site

• Oversaw QA processes for ad operations, ensuring 100% compliance with industry standards and minimizing data discrepancies
• Evaluated and compared MarTech solutions, selecting tools that reduced data processing time by 20% while enhancing analytical capabilities
• Led the development and implementation of predictive analytics models, resulting in a 12% increase in ROI for digital marketing campaigns
• Set and tracked individual performance goals for analysts, increasing team productivity by 18% through targeted mentorship and training

May 2023 – Aug 2023 · 3 mos · Greensboro, North Carolina, United States · On-site

• 1. Conducted data analysis for 20,000 dealers using Excel, SQL; built visualizations using Power BI to uncover insights
• 2. Innovated data collection by automating using Beautiful Soup library in Python; reduced project delivery time by 66.7%
• 3. Analyzed customer feedback data & collaborated with analytics and business intelligence teams on overarching product marketing strategy

Jan 2023 – Jan 2024 · 1 yr · West Lafayette, Indiana, United States · Remote

• 1. Increased South American applicants by 20% by conducting extensive market research using Qualtrics & PowerBI
• 2. Interpreted unstructured data using Excel to analyze rankings of online MSc courses; reduced marketing spend by 8%
• 3. Integrated metrics from 8 social media platforms into one Tableau dashboard to provide comprehensive reporting for marketing team leading to a 10% reduction in operational costs

Jan 2023 – May 2023 · 4 mos · Indianapolis, Indiana, United States · Remote

• Leveraged NLTK in Python for content analysis, including topic modeling and sentiment analysis, leading to a 42% reduction in page bounce rate. Conducted competitor blog analysis to identify SEO keywords while utilizing NLP techniques, resulting in a notable 23% increase in website visitors.

Dec 2021 – Jun 2022 · 6 mos · Mumbai, Maharashtra, India

• 1. Led the end-to-end software development life cycle for media content platform in an agile environment by collaborating with cross-functional team of 10 members leading to $300K revenue in 60 days
• 2. Collaborated with cross-functional teams to identify market trends and customer preferences that guided product development decisions, contributing to a 6% growth in market share
• 3. Developed and maintained marketing performance dashboards in Tableau, on key performance indicators such as customer engagement, conversion rates, and ROI, enabling strategic decision-making
• 4. Utilized HubSpot to automate email marketing campaigns, resulting in a 20% increase in email open rates and a 15% uptick in click-through rates, leading to improved lead generation
• 5. Conducted root cause analysis to identify constraints by analyzing process flow using Power Automate and proposed solutions, resulting in improvement in customer satisfaction scores by 22%
• 6. Utilized project management software Jira to track tasks, monitor progress, and facilitate collaboration among team members, resulting in a 25% improvement in task visibility and accountability

Apr 2021 – Dec 2021 · 8 mos · Mumbai, Maharashtra, India · Hybrid

• 1. Managed PPC campaigns with a focus on ROI, reducing cost-per-acquisition by 23% while increasing conversions
• 2. Developed and presented detailed performance reports to stakeholders using Power BI, highlighting key metrics and areas for improvement
• 3. Collaborated closely with the sales team to create outbound marketing messages for product initiatives on social media including new product launches and events

Sep 2020 – Mar 2021 · 6 mos · Mumbai, Maharashtra, India · On-site

• 1. Developed and executed data-driven growth strategies that led to a 40% increase in new member subscriptions within 12 months by implementing iterative testing
• 2. Identified and scaled untapped customer segments and cohorts in the content subscription domain, driving a 25% increase in engagement by developing solutions that addressed real customer need
• 3. Refined conversion funnels, landing pages, and user journeys using tools like Google Analytics and Optimizely, resulting in a 20% improvement in lead generation and conversion rates