Jan 2024 – Mar 2025 · 1 yr 2 mos · On-site

• Lead and manage the Retention Marketing team, overseeing client growth and success
• Supported the team with day-to-day operations and client management tasks
• Pitch and present services to prospective clients to drive business development
• Train team members on various marTech tools and industry best practices
• Guide the team in implementing strategies that increase customer revenue Handle and resolve client escalations promptly and effectively
• Ensure accurate and timely billing processes
• Develop and execute strategic monthly plans for all clients
• Recruit, hire, and onboard new team members to expand the team
• Implemented retention marketing strategies with the help of MarTech tools like WebEngage , CleverTap and Contlo
• Partnered with vendors like Gupshup , TrustSignal , Karix etc to help clients achieve their end goals

Apr 2023 – Dec 2023 · 8 mos

• Successfully managed and nurtured relationships with enterprise clients, serving as a key point of contact for the company.
• Implemented strategic monthly sessions with clients, fostering collaboration and ensuring alignment with their evolving needs and goals.
• Assumed the responsibility of overseeing a dynamic team, comprising both Senior Associates and Customer Support, to enhance operational efficiency and client satisfaction.
• Demonstrated effective conflict resolution skills by managing and resolving client escalations, maintaining a positive client experience.
• Engaged in a continuous learning journey, acquiring essential team management and leadership skills through hands-on experience and professional development opportunities.

Jan 2022 – May 2023 · 1 yr 4 mos

• Embarked on a continuous learning journey to understand the intricacies of the Direct-to-Consumer (D2C) industry and the dynamic landscape of E-commerce.
• Commenced collaboration with diverse brands spanning various industries, gaining valuable hands-on experience and insights into their unique challenges and opportunities.
• Played a pivotal role in implementing best practices of Retention Marketing for brands, contributing to enhanced customer engagement and loyalty.
• Formulated and executed a comprehensive monthly communication calendar for outbound channels, including email, SMS, WhatsApp, and Browser Push, ensuring strategic and effective brand outreach.
• Deepened knowledge in SaaS Marketing and Automation Marketing, applying insights to optimize marketing strategies for brands and drive efficient, data-driven campaigns.
• Devised and executed data-driven strategies for brands, fostering a results-oriented approach and contributing to their overall success in the market.

Mar 2021 – Jan 2022 · 10 mos

• Managed key clients utilizing CleverTap for the company across diverse industries, including OTT platforms and healthcare, ensuring tailored and effective marketing strategies.
• Leveraged the Recommendation Engine on emails, resulting in a remarkable 50x increase in revenue, showcasing the impact of personalized content.
• Implemented Omni-Channel journeys for various use-cases, enhancing the overall customer experience and engagement.
• Expanded expertise to include SMS Marketing and WhatsApp Marketing, broadening the spectrum of communication channels for targeted outreach.
• Acquired proficiency in creating Email templates using HTML, contributing to the development of visually appealing and impactful email campaigns.
• Assumed leadership of a team comprising 5-8 individuals, guiding and orchestrating collective efforts towards achieving marketing objectives.
• Orchestrated campaigns for In-App notifications and Push Notifications, specifically tailored for an OTT platform app, optimizing user engagement and retention strategies.

Dec 2020 – Feb 2021 · 2 mos

• Explored and gained hands-on experience with diverse tools, including CleverTap, AWS, and more, expanding my proficiency in leveraging technology for varied business needs.
• Delved into the realm of Mobile Marketing, acquiring a comprehensive understanding of its strategies, applications, and the manifold benefits it offers to businesses.

May 2019 – Jun 2019 · 1 mo

• Collaborated closely with the founder and core team to ideate and implement innovative concepts aligned with the brand's core ideology, contributing to the brand's uniqueness.
• Formulated and executed strategic plans for various Stock Keeping Units (SKUs), deploying them effectively on social media platforms to enhance brand visibility and engagement.
• Acquired skills in product photography, mastering the art of creating visually appealing content adhering to brand guidelines for a cohesive and compelling brand image.
• Developed a roadmap for Instagram based on the historical performance data obtained from the brand’s Instagram Insights, ensuring informed and data-driven decision-making.
• Gained valuable insights into the functioning of a startup in its initial stages, understanding the challenges faced and the strategies employed to overcome them.
• Utilized Canva to create engaging posts and stories from scratch, showcasing creative prowess in content creation.
• Achieved a noteworthy increase in the brand's organic reach, registering a growth of up to 27% within a span of 2 months through strategic content planning and execution.