Jul 2022 – Apr 2025 · 2 yrs 9 mos · Pune, Maharashtra, India

• Digital Analytics, optimization, Cookie Consent Management and Data Governance

Mar 2021 – Jul 2022 · 1 yr 4 mos · Pune, Maharashtra, India

• Digital Analytics and Optimization

Jan 2020 – Mar 2021 · 1 yr 2 mos · Pune, Maharashtra, India

• Web Analytics and Conversion rate Optimization

Jan 2019 – Jan 2020 · 1 yr · Pune Area, India

• Current Role Description Currently having the role of Senior Process manager with following responsibilities:
• A/B, MVT Testing using Adobe Target and Optimizely, Web Optimization and Personalization as per client need.
• Communicating with US-based client to determine specific requirements & expectations; delivering business solution
• Managing the entire off-shore team (consisting eight members) and being the single point of contact for communication for client.
• Reporting & Analysis, Workspace, Ad-Hoc Analysis for Adobe Analytics and Adobe Target reporting
• Data Analysis and Representation using Microsoft Excel and tools like Adobe Analytics and Discover.
• Taking a hypothesis-driven, data-centric approach with web and email to improve KPIs
• Deployment of Adobe Analytics and Adobe Target using Dynamic Tag Management (DTM), Adobe by Launch
• Excellent knowledge of web analytics and reporting tools like Omniture/Site catalyst, Adobe Workspace, Ad-Hoc Analysis.
• Demonstrated proficiency in crafting integrated marketing campaigns that span owned and paid digital media, taking into account customer journeys and data flow
• Familiarity with social and digital media in APAC, EMEA ,NA Region and their capabilities
• Effective time management, communication, and negotiation skills in order to meet requests from stakeholders within tight timeframes
• Hands-On experience of Client-Side Scripting (jQuery and JavaScript) language, HTML for writing the custom code
• Understanding of B2B and B2C marketing, especially in tech industry

Mar 2017 – Jan 2019 · 1 yr 10 mos · Noida Area, India

• Serving as a technical expert in adobe target, one of the digital marketing solution in adobe marketing cloud. I have 5+ years of development ,DevOps and support architecture experience which is still growing due to my enormous learning quotient.

Jan 2012 – Mar 2017 · 5 yrs 2 mos

• Previously had the role of Technical Lead with following responsibilities:
• Collecting and understanding requirements from client.
• Development/Coding(Enhancements) in using J2EE.
• Worked on frameworks like SDF,Struts 2.0 and Bounce
• Build and Deployment.
• Release Engineer.
• Source Code and Configuration Management.
• Middleware Administrator.
• Production Support Architecture and Continuous Integration.
• Application Support and resolving user raised service requests and incidents
• Business Expert(BI) & Process improvement expert with in the module.