Oct 2020 – Present · 5 yrs 7 mos

Apr 2019 – Jun 2022 · 3 yrs 2 mos

Aug 2018 – Oct 2020 · 2 yrs 2 mos

• Overall digital & growth marketing strategy
• Marketing automation setup and implementation
• Work with leadership on digital marketing budgeting, allocation, and deployment
• Managed new website build-out and maintenance
• Complete revamp of analytics & ads accounts across providers, implemented tag management and consolidated washboarding
• Built new ecommerce frontend for self-serve product
• Ongoing SEM, Display, and Social advertising management

Aug 2018 – Jan 2019 · 5 mos

• Overall digital & growth marketing strategy
• Built & implemented advertising strategy to quadruple sales within 60 days
• Sourced, hired, & managed SEM management agency
• Ecommerce (Shopify) site technical consulting & implementation strategy
• Worked with leadership/board to understand costs & potential benefit of advertising strategy

Aug 2018 – Nov 2018 · 3 mos · San Francisco Bay Area

• Assisted with SEM & Social advertising management
• Co-authored ongoing digital marketing strategy with counterpart @ Rainforest

Dec 2017 – Jul 2018 · 7 mos · Greater Denver Area

• As a Director of Product at FullContact, I managed acquisition and deployment of new person and company data across the product line. Additionally, I managed the integration of Mattermark's company data asset into the existing FullContact service offering, and provided assistance with the operational M&A process.

Nov 2017 – Oct 2018 · 11 mos · San Francisco Bay Area

• Worked with Global VP Marketing on strategy around analytics and growth marketing goal tracking
• Managed advertising team working on enterprise lead generation, self-service conversions, and event ticket sales
• Worked with marketing operations to streamline analytics and accurately connect several systems
• Assisted with job description creation and interview loop for several Director-level marketing positions

Jan 2017 – Dec 2017 · 11 mos · San Francisco Bay Area

• Worked with CEO to rebuild marketing team, including hiring for content marketing, product marketing, advertising management
• Took over management and development responsibilities of website from engineering
• Rebuilt marketing funnel top to bottom with an emphasis on high-quality lead generation
• Worked closely with VP Sales to increase MQL & SQL volume
• Presented state of marketing & metric review at 2017 board meetings
• Worked with VP Finance on marketing & sales budgeting/forecasting
• Revamped digital analytics, working with engineering to funnel all product & website metrics into a single data warehouse
• Assisted in M&A transition process

Aug 2015 – Dec 2017 · 2 yrs 4 mos

• As CEO & Co Founder of Ringtrail, I built our first product which completely automated the creation and maintenance of lead-generating Facebook ads for Real Estate agents.

Jun 2013 – Dec 2014 · 1 yr 6 mos · San Francisco Bay Area

• As CEO & a cofounder at Levers, I led our founding team to build a complete marketing forecasting and predictive analytics optimization platform. Daily responsibilities included leading product development, consulting with the CTO on architecture, leading customer acquisition, and working with customers to learn the best way we could make their lives easier.

Apr 2012 – Jul 2016 · 4 yrs 3 mos · Phoenix, Arizona Area

• Provided consulting services specific to developer tools
• Built content strategy around API documentation, developer tool discovery, support, and discussion
• Rebuilt API documentation from scratch with a custom WordPress site designed for flexibility as primary API moved from SOAP to REST
• Re-architected legacy SOAP API as a RESTful set of services

Jun 2011 – Present · 14 yrs 11 mos · Chandler, AZ

• As a founder at Vuurr, I work with clients as a Director or VP of Digital/Growth Marketing for hire, providing digital marketing strategy, growth, and execution with a focus on enterprise lead generation, analytics, and developer tool marketing.
• Vuurr has provided marketing consulting services to a variety of clients, including Kahala (Cold Stone, Blimpie), Arizona State University, Parse, Facebook, Twilio, Cox Communications, MITSloan Management Review, PandoDaily, Infusionsoft, Mattermark, GitHub, OhMyGreen, RainforestQA, and many more.

Feb 2010 – Jan 2011 · 11 mos

• Designed, developed, and operated the first SMS marketing platform built on top of Twilio.

Apr 2007 – Jun 2010 · 3 yrs 2 mos