Shipra Sharma

Co-Founder

Bengaluru, Karnataka, India14 yrs 6 mos experience

Most Likely To Switch

Key Highlights

8+ years in B2B product marketing
Expert in go-to-market strategies
Proven track record in SaaS growth

Stackforce AI infers this person is a B2B SaaS product marketing expert with a focus on growth strategies.

Contact

Skills

Core Skills

Product StrategyGo-to-market StrategyCampaign ExecutionContent Creation

Other Skills

B2C MarketingBusiness-to-Business (B2B)CommunicationCompetitive AnalysisCompetitive IntelligenceContent StrategyCross-functional CollaborationsCustomer EngagementCustomer ServiceDigital MediaEditorialEnglishEnterprise MarketingGrowth StrategiesLaunches

About

I’m a B2B product marketer with 8+ years of experience helping SaaS companies translate product value into business growth. My core strength lies in zeroing in on what matters to the customer and then building positioning, narratives, and GTM programs that drive adoption, sales velocity, and retention. Across roles, I’ve led strategic product launches, redefined messaging & positioning in competitive markets, and created GTM engines that have scaled ARR and improved win rates.

Experience

Clearfeed

Founding team - Product Marketing

Aug 2023 – Present · 2 yrs 7 mos

Yubi

Product Marketing Manager

Feb 2022 – Aug 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

Growth StrategiesCompetitive IntelligenceCampaign ExecutionMarketing CampaignsContent CreationSales Enablement+14

Webengage

Product Marketing Manager

Mar 2020 – Feb 2022 · 1 yr 11 mos · Mumbai, Maharashtra, India

Growth StrategiesCompetitive IntelligenceCampaign ExecutionMarketing CampaignsContent CreationSales Enablement+12

Bankbazaar india

Senior Analyst - Product Content

Mar 2017 – Feb 2020 · 2 yrs 11 mos · Greater Bengaluru Area

Create strategies for effective mobile, SMS and email campaigns by leveraging data and tracking key metrics.
Develop and execute email & SMS campaigns, push notifications, social posts, blogs, and product-specific content to drive demand and user engagement.
Optimize content for search engines and lead generation

Competitive IntelligenceCampaign ExecutionContent CreationCross-functional Collaborations

Outlook money

Correspondent

Mar 2015 – Mar 2017 · 2 yrs · New Delhi Area, India

Asian news international (ani)

News Producer

Sep 2014 – Mar 2015 · 6 mos · Greater Delhi Area

Worked as a news producer in South Asia Newsline, a weekday newscast which provides exclusive coverage of South Asia to the Global audiences. The newscast covers Afghanistan, Pakistan, Nepal, Bangladesh, Sri Lanka and other parts of the World which have a strong South Asian diaspora presence.
My work involved building news bulletins, handling breaking news, deciding order of news stories to go on air, making news packages with voice-overs, co-coordinating with other departments to make sure all required elements of the news story were in place before it was taken on air.