Srishti Rastogi

Product Manager

Ho Chi Minh City, Vietnam8 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record of driving revenue growth at Amazon.
Led innovative advertising initiatives transforming customer engagement.
Strong background in data-driven decision-making and business strategy.

Stackforce AI infers this person is a strategic leader in E-commerce and Marketing, specializing in growth and product management.

Contact

Skills

Core Skills

Gtm StrategyBusiness GrowthProduct MarketingBrand Management

Other Skills

Business DevelopmentCustomer ProfilingCampaign ExecutionMarket ResearchProduct DevelopmentGo-to-Market StrategyAdvertisingE-CommerceChannel Relationship ManagementBusiness AnalyticsStrategic Project ManagementProgram ManagementKey Performance IndicatorsChange ManagementProblem Solving

About

Srishti is an ambitious, enthusiastic and committed individual. She is a go-getter, complete people person, and wishes to touch upon as many lives in her lifetime. She completed her MBA from IIM Bangalore (2019-21) and currently serves as a Senior Program Manager at Amazon, where she leads the development of innovative offline media assets like on-package ads. With over 3.5 years of experience in ecommerce GTM strategy, operations, and marketing at Amazon- Srishti has a proven track record of driving revenue and profit growth. Her core strengths include data-driven decision-making, business growth strategies, and customer-centric solutions. She also gained experience in brand management during her internship at Mondelez International .Additionally, Srishti has over 3.5 years of experience as an Air Traffic Controller and contributed to the Ministry of Civil Aviation’s RCS-UDAN scheme. In her free time, she enjoys traveling, sports, and cooking.

Experience

Amazon

3 roles

Growth Product Manager

Promoted

Jul 2024 – Present · 1 yr 8 mos

As a Business Head at Amazon, I lead scaling of rew revenue monetization streams, such as on-package ads, that are transforming the way audiences engage with brands.Led and scaled Amazon’s On-Package Advertising (OPA) business, transforming delivery packaging into a measurable offline media channel for enterprise brands.
Business Impact
Delivered ₹100 Mn annual revenue, scaling the business 100% YoY
Built a ₹250 Mn structured pipeline across BFSI, FMCG, Telecom, D2C & F&B
Executed 50+ multi-city campaigns with pincode-level precision targeting
Drove strong repeat business through CXO engagement and performance-led storytelling
Strategic Contributions
🔹 Agency Ecosystem Development & Onboarding
Onboarded and activated multiple leading media agencies to integrate OPA into annual media plans
Built structured incentive & partnership frameworks to ensure long-term collaboration
Enabled agencies to position OPA as an innovative offline extension within integrated brand strategies
Reduced channel conflict through clear pricing tiers and service differentiation
🔹 Customer Profiling & Targeting Frameworks
Developed structured customer profiling models to identify high-intent households, enabling sharper targeting and stronger brand relevance.
🔹 Enterprise & CXO Partnerships
Engaged CMOs, Growth Heads, and Agency Presidents to drive inclusion of OPA in strategic brand planning conversations.
🔹 Non-Linear Growth Strategy
Designed a 4-channel BD engine:Direct brand acquisition , Agency-led scale , Retail channel integration, Cross-Amazon collaborations
🔹 Product & Analytics Alignment
Partnered with Product & BI teams to strengthen targeting precision, campaign forecasting, and measurement frameworks.

Business DevelopmentProduct MarketingGTM StrategyBusiness Growth

Channel Business Manager

Promoted

Nov 2022 – Jun 2024 · 1 yr 7 mos

AFBP Channel Relationship Manager
Devised strategic account plans for 10 DSP partners along with performance management , conflict resolution , compliance adherence, EV adoption
Zonal Poc for reduction of network losses/concessions for last mile and contributed in ~38% savings with structural interventions
Successfully launched new medium last mile delivery station handling 15k shipments/day with annualized savings of 12Lakhs INR
Responsible to build last mile capacity by different channels- Delivery Service Partners, Stores Amflex for Delivery Stations handling logistics of 30k shipments/ day,
Leading a team of 60+ members, best scoring CRM patch across Network for 2 months

Operations Manager

Jun 2021 – Oct 2022 · 1 yr 4 mos

AFBP Operations Manager - Amazon Fresh (North Region)
Leading the operations for Second largest site for Amazon Fresh (erstwhile Prime Now) and based out of Delhi. Engaged in growing the 2hr hyperlocal grocery delivery model for the business and engaging the customers across South Delhi for 1 .5 years. Responsible for all fulfillment center operations and projects to improve the supply chain for the specialty fulfillment network. Responsible for driving projects and growth initiatives for the North Region.
Also been appreciated in Q3’22 during GSF all-hands for turnaround of UDL8 which was struggling in quality metrics/vehicle dwelling/productivity issues.
Skills: Interpersonal Communication · People Management · Communication * Logistics

Mondelēz international

Marketing Manager

Apr 2020 – Jun 2020 · 2 mos

Innovation ,Communication & Activation for Cadbury Oreo Milkshake Mix
Offered PPI for the two month internship in new product development
Gauging the white space demand for powdered Choco-Beverage in India
Worked on strategic brand expansion initiatives for Oreo, driving innovation-led growth in adjacent categories.
Key Impact
🔹 0→1 Category Expansion (Oreo Beverages Pilot)
Designed end-to-end GTM and 360° marketing strategy for Oreo’s pilot entry into the beverage category
Defined positioning, pricing, promotion, and distribution strategy across channels
🔹 Consumer-Led Product Development
Conducted 600+ consumer surveys and 30+ qualitative interviews to validate product-market fit
Translated insights into messaging, packaging, and launch narrative
🔹 Market & Revenue Modeling
Estimated market size and revenue potential using internal distribution data, competitive benchmarking, and consumption trend analysis
Built business case to assess scalability and profitability

Airports authority of india

2 roles

Strategic Advisor- CEO Office

Promoted

Nov 2017 – May 2019 · 1 yr 6 mos

As a part of the advisory committee to Regional Executive Director, I was responsible for ATC operations of 25 western region airports. Working closely with the Ministry of Civil Aviation in Regional Connectivity Scheme ( RCS-UDAN), I was a part of the team which conducted economical and technical feasibility and operationalized a new airport

Air Traffic Controller

Nov 2015 – Nov 2017 · 2 yrs

Proficiently handled 10+ emergencies and provided safe and efficient flow of air traffic to 3.2L+ flights/year in world's busiest single-runway Airport, Mumbai
Liaised with various airports, departments.,15+airlines, designed assessment model on resource planning

Aspiring minds

Product Management Analyst

Aug 2015 – Oct 2015 · 2 mos · Gurgaon, India

Closely worked with CEO on the the designing of UI/UX features for the flagship product called AMCAT App
Social Media Manager, increased traction using Google analytics