Jan 2021 – Jun 2021 · 5 mos

Sep 2018 – Dec 2020 · 2 yrs 3 mos

Apr 2018 – Sep 2018 · 5 mos

• During the time I spent in the National Communications team at Volkswagen UK I was responsible for;
• Development and execution of the brands national CRM programme
• The national communications campaign for the Volkswagen T-Roc (Winner, Auto Express Car Advertising Campaign of the Year, 2018)
• The discovery and pre-launch of an integrated customer data platform to better align paid/owned and online and offline brand messaging
• Leading GDPR implementation and execution for Volkswagen Brand

Sep 2016 – May 2018 · 1 yr 8 mos

• I held two roles during my time as a Digital Manager at Volkswagen UK.
• In the former I looked after customer applications, where I developed and launched the industry's first owner's application on iOS and Android, both ahead of their planned release dates. I was also product owner for owner's section of the website, which included the re-developing & re-platforming one of the industry's most comprehensive online service booking & vehicle delivery tracker tools onto a new CMS.
• I then went on to develop and implement a multi-platform Continuous Optimisation strategy for the brand, which encompassed Multivariate A/B testing, 1:2:1 Personalisation and the management of the analytics practice. All focused on driving uplift of web-based actions and KPIs to demonstrate ROI, which frequently reached percentages increases in the thousands.
• I was also indirectly responsible for the brands Live Platform Team, which comprised of around 20 people based out of a digital agency in London.

Feb 2016 – Sep 2016 · 7 mos

Oct 2015 – Feb 2016 · 4 mos

• I worked in the Project Management Office in Group Commercial Services managing complex and multifaceted project delivery including;
• Leading numerous work streams for Project Mall which involved expanding the SEAT retailer network into a modern retail environment
• Development & enhancement of a VWG specific PPM SAP based tool
• Managing multiple agencies to ensure key project deliverables for senior project stakeholders
• Total budget responsibility including forecasting, project cost modelling and project planning

Sep 2014 – Oct 2015 · 1 yr 1 mo · Milton Keynes, United Kingdom

• I worked within the Sales Operations team, managing key campaign communication to our Dealer Network.
• My main responsibilities included;
• Event organisation & content creation for Dealer ‘Breakfast Meetings’ which involved managing numerous agencies to coordinate a consistent meeting and information delivery across our entire UK network.
• Dealer activation of product launches
• Network Capacity planning
• Managing all collateral creation within the Operations team to communicate key business and quarterly campaign information with the wider business & dealer network
• Key insight reporting
• Various ad-hoc month end closing activities.

Jul 2012 – Jul 2013 · 1 yr · London, United Kingdom

• Working within Developing Markets Operations HQ based in London, providing end-to-end support and consultancy to all HQ LOB and the field.
• Main responsibilities included:
• Playing a key role in Social Media; managing content, monitoring brand compliance and key metrics measurement using programmes such as Facebook Insights on a variety of platforms, across 15 pages.
• Providing end-to-end support for Xerox internal and external events including; site visits, support during the pre and post event set-up & breakdown and post event analysis.
• Managing the translation process for various marketing collaterals.
• Key point of contact for creative marketing agencies.
• Support Xerox sponsorship activities such as; US Open, Cirque de Soleil and Women's Tennis Association.
• Manage all Xerox branded merchandise for DMO.
• Assist on a variety of ad-hoc projects ranging from organising charity events to website design.