Sohaib Ahmed

CEO

Kingston Upon Thames, England, United Kingdom16 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in public relations and media strategy.
Proven track record in consumer tech PR.
Strong leadership in global product launches.

Stackforce AI infers this person is a Public Relations expert in Consumer Technology.

Contact

Skills

Core Skills

Public RelationsMedia StrategyCorporate MessagingEvent ManagementProduct Launch Strategy

Other Skills

B2BConsumer techCrisis ManagementDigital MarketingManagementMedia RelationsMobile DevicesMobile TechnologyPress ReleasesProduct Launches

Experience

Htc

2 roles

Global Director of PR, and Head of EMEA PR

Promoted

May 2022 – Present · 3 yrs 11 mos

Working at both local and global level, developing strategy and messaging for HTC VIVE's immersive tech, and managing our roster of agencies.
I work closely with internal and external stakeholder to build our thought leadership campaigns, product storylines, manage issues, and push the brand.

Media RelationsPublic RelationsDigital MarketingMedia Strategy

Head of PR, EMEA

Nov 2019 – Present · 6 yrs 5 mos

Oneplus

2 roles

Head of Comms, Europe

Promoted

Jul 2018 – Oct 2019 · 1 yr 3 mos

As part of the Global Comms team, I helped to develop corporate and product messaging. This included positioning for new products, as well as writing thought leadership content, and developing keynote content. I was also the PR lead for collaborations with partners like McLaren F1, and shaped the creative for the launch events.

Media RelationsPublic RelationsDigital MarketingCorporate Messaging

Senior PR Manager, Europe

Jan 2018 – Jul 2018 · 6 mos

Nelson bostock communications

Account Director

Sep 2009 – Dec 2017 · 8 yrs 3 mos · London, United Kingdom

As Account Director, my role is to run several accounts, managing teams and strategy. I help to shape our media strategy across a range of clients, for everything from issues management, through to product launches and news hijacking.
I love working in consumer tech PR, especially mobile and anything Internet-connected. I have a wide range of experience including working on handset manufacturers and mobile networks, and have previously worked in consumer PR roles.
Working across consumer tech and B2B, my accounts are / have included; EE (formerly Everything Everywhere), Lookout, the RIPE NCC, HTC UK, HTC EMEA, Facebook, T-Mobile, and many more.
I really enjoy working across busy press offices, maintaining reactive comms while developing campaigns for the UK and EMEA. It's meant that I'm good under pressure with writing messaging and plans against tight deadlines
I like issues management / crisis planning, and have led on a number of issues for clients as well as developing training for juniors in the agency.
I've played a key part in a number of global product launches, writing press materials and messaging, securing media opps, running briefings and media training for clients.
Designed and run product review campaigns aimed at traditional targets and breaking the brand into new ground.
Worked as part of an EMEA hub, managing a busy network of agencies to ensure consistent messaging across the continent.
I also love my role in helping juniors across the agency to develop their talents, covering everything from writing to media relations and beyond. And I'm good with building and maintaining journo relationships too, both for the client, and the agency.