Praval Singh

CEO

New Delhi, Delhi, India17 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

18 years at the intersection of technology and marketing.
Led successful product launches for major brands.
Expert in brand marketing and customer experience.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in B2B product marketing and customer engagement.

Contact

Skills

Core Skills

B2b MarketingProduct MarketingBrand MarketingProduct PositioningDemand GenerationCustomer SuccessProject ManagementContent ManagementMarketing StrategyDigital MarketingClient Management

Other Skills

AdvertisingAnalyticsBranding & IdentityBusiness DevelopmentBusiness-to-Business (B2B)CRMClient RelationsConsultingContent Management SystemsContent MarketingContent StrategyCustomer EngagementDigital StrategyEmployer BrandingEntrepreneurship

About

Over the last 18 odd years, I’ve had the privilege of working at the intersection of technology and marketing. Learning how people and products behave with each other has fascinated me over the years and the curiosity to make them work better together drives me forward, even today. I’m the VP of Marketing & Customer Experience at Zoho. Areas of my expertise and interest include brand marketing, product positioning & messaging, go-to-market strategy, demand generation, and media & analyst relations. In my previous avatar, I co-founded Media Redefined (a digital-media agency in India), where I led consulting, sales, customer relations, and client workshops for brands including Samsung, Micromax, Aircel, Maruti Suzuki, and NIIT, amongst others. Between my time running an agency and then at Zoho, I've enjoyed building and leading teams that have helped brands launch new products, managed digital properties, created engagement programs, initiated 360-degree campaigns, and crafted customer advocacy initiatives. I’m grateful to have worked with some great mentors and an amazing set of colleagues all through these years. I live in New Delhi, India.

Experience

Zoho corporation

4 roles

Vice President, Marketing & Customer Experience

Promoted

Jan 2020 – Present · 6 yrs 2 mos

B2B MarketingDemand GenerationEmployer BrandingGo-to-market StrategyLeadershipMessaging+4

Head of Marketing, Zoho.com

Promoted

Jan 2019 – Jan 2020 · 1 yr

After 6 years of working in product marketing, I transitioned to lead all brand-led initiatives at Zoho, including the strategic narrative for the brand (positioning & messaging), brand-led content, social media & customer engagement, supporting PR & AR initiatives, and more.

Senior Product Marketing Leader

Promoted

Jul 2013 – Dec 2018 · 5 yrs 5 mos

We built and launched Zoho Social, a social media management platform for businesses & agencies. I led the product marketing team on product positioning, messaging, demand generation, influencer relations, and field marketing. I’m still nostalgic of the time when we crossed the first milestone of $1M in ARR!
Around the same time—in a rather horizontal role—I led Marketing Infrastructure projects at Zoho that helped bring down the churn rate and improve customer success for some of our products. It involved evaluation and implementation of sales intelligence tools and various other third-party customer engagement tools such as Totango, Evergage, and EverString. This gave me a great opportunity to work with distributed teams—both internal and external—across multiple time zones.
I also led our CMS migration project (from Open CMS and flat files to Drupal 7).

Product Marketing Manager

Aug 2012 – Jul 2013 · 11 mos

As one of my first projects at Zoho, I built the marketing function (and a small team) to support an amazing bunch of engineers in taking Zoho Social (a social media management platform) from an idea-stage to a SaaS product that's been consistently rated as a "leader" by several independent software review services.

Media redefined

Co-founder

Dec 2008 – Jul 2012 · 3 yrs 7 mos · NOIDA

Bootstrapped a digital media agency in New Delhi, NCR with two amazing friends I met on Twitter!
We worked with brands like Samsung, Micromax, Aircel, Maruti Suzuki, NIIT, Lava Mobiles, etc. on their product launch initiatives, digital properties & lead management platforms, and influencer engagement in India.
Some the the key highlights include the launch of Samsung Galaxy S in India in 2010, followed by Samsung’s first tablet (Galaxy Tab), the first Android phone from Micromax (A60), Alto K10 by Maruti Suzuki, and the opening of NIIT University in Neemrana, Rajasthan.
In 2012, I decided to move on from the role and we sold all assets related to Media Redefined to a serial entrepreneur in the U.S.

Self employed

Independent Writer & Small Business Consultant

Oct 2007 – Dec 2008 · 1 yr 2 mos · New Delhi

Worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Enabled small businesses to use WordPress as a platform to build their content initiatives and generate leads.