Anna Thompson

Head of Talent

Cracow, Poland29 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 20 years in strategic marketing and communications.
PhD in Organizational Management focused on innovation.
Expert in account-based marketing strategies.

Stackforce AI infers this person is a Marketing and Communications expert with a focus on strategic initiatives.

Contact

Skills

Core Skills

Marketing StrategyStrategic MarketingCorporate CommunicationsStrategic CommunicationsCreative StrategyMarketing

Other Skills

Account Based MarketingAdvertisingBrandingChange ManagementCommunications StrategyContent DevelopmentContent MarketingCreative ManagementCreative WritingCultural ManagementEvent ManagementInternal CommunicationsManagementManagement ConsultingManaging a Creative Team

About

Passionate about strategic communications and tangible business outcomes. Over 20 years' experience in Strategic Marketing and Communications, including account/deal based marketing. Recently stepped out of marketing and into sales, to experience firsthand how the lines between functions are blurring, by and large thanks to technologies that enable work across the organization for a 360 view of and interaction with the client. Just completed a PhD in Organizational Management to better understand what motivates us, what compels us to innovate, and how to maximize organizational absorptive capacity. Thesis entitled "The impact of mindfulness techniques on innovative work behaviour". If any of this sounds interesting, please connect!

Experience

Capgemini

8 roles

Change and Community Lead | Strategic Accounts Program | Capgemini Group

Promoted

Apr 2023 – Present · 2 yrs 11 mos

Global Account Based Marketing Director

Nov 2020 – May 2023 · 2 yrs 6 mos

Head of Marketing and Communications, Scandinavia BU, Capgemini

Jul 2018 – Nov 2020 · 2 yrs 4 mos

Head of Marketing and Communication, Nordics, Capgemini

Promoted

Dec 2017 – Jun 2018 · 6 mos

Strategic Marketing Manager at Capgemini Sweden

Sep 2016 – Dec 2017 · 1 yr 3 mos

As the Strategic Marketing Manager, my primary focus is on Capgemini Sweden’s Account Based Marketing efforts, especially to the benefit of two large Stockholm-based accounts, as well as on pursuit marketing for new opportunities, and on the implementation of the Capgemini global content marketing strategy in a way that best fits the market reality of our Swedish clients.

Account Based MarketingPursuit MarketingContent MarketingMarketing StrategyStrategic Marketing

Branding, Marketing & Communications Director, Executive Committee Member, Capgemini University

Promoted

Nov 2014 – Aug 2016 · 1 yr 9 mos

My responsibilities include:
defining comms strategy and plans for promotion of Capgemini University's learning portfolio to all Capgemini employees
demonstrating how Capgemini University brings value to Capgemini's clients by being a tool for alignment with and acceleration of Group priorities
contributing to attracting best talents by leveraging continuous capabilities development programs available at Capgemini
designing & developing collateral, including Capgemini University Annual Report
managing communication support for all international learning events (13/year)
internal communications: driving content development and maintenance of Capgemini University intranet, newsletters, campaigns,...)
driving ROI dashboards

Communications StrategyContent DevelopmentEvent ManagementCorporate CommunicationsStrategic Communications

EDGE Creative Services Manager

Promoted

Jan 2012 – Oct 2014 · 2 yrs 9 mos

Day to day management of a diverse team of creative skills and personalities, executing creative work - content marketing, through the breadth of design skills to broad scope of development capabilities - for marketing, sales and pursuit clients around the world. Providing strategic creative support and advisory, employer branding, event branding, product marketing, pursuit marketing and account based marketing.

Creative ManagementContent MarketingBrandingCreative StrategyMarketing