Rajesh Nayak

Associate Consultant

Pune, Maharashtra, India6 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over five years of experience in account-based marketing.
  • Expertise in developing strategic marketing plans.
  • Certified Pega System Architect with proven results.
Stackforce AI infers this person is a Fintech marketing specialist with strong analytical and strategic skills.

Contact

Skills

Core Skills

Account MarketingDigital MarketingPega Csa

Other Skills

Budget ManagementEmail MarketingFacebook AdsMarketing Campaign ManagementMarketing Campaign PlansMechanical EngineeringMicrosoft OfficePaid AdvertisingPerformance MetricsProject ManagementSocial Media ManagementSocial Media Marketing

About

With over five years of experience in account-based marketing, I focus on boosting growth and enhancing visibility for client accounts. I'm enthusiastic about exploring new marketing and analytics tools and staying updated through finance newsletters and business case studies. Outside of work, I enjoy playing and following sports (specially cricket and football) and diving into a good book. :)

Experience

Capgemini

3 roles

Consultant (ABM Insurance Manager)

Promoted

Feb 2023Present · 3 yrs 1 mo

  • Manage 8 PACE insurance accounts as the ABM Insurance Manager, driving strategic marketing
  • planning, personalized communications, value reports and campaigns to boost account visibility and growth.
  • Oversee programmatic ad campaigns execution, including ad copy development, creative collaboration with designers, and ongoing optimization.
  • Awarded the” Walk the Talk Team” accolade at the FS Global Sales and Marketing H1 meet in 2023 for outstanding performance, alongside Mujesira Dudic and Shubhangi Shinde.
Performance MetricsFacebook AdsBudget ManagementMarketing Campaign ManagementSocial Media ManagementPaid Advertising+4

Associate Consultant (ABM Lead)

Promoted

Oct 2021Feb 2023 · 1 yr 4 mos

  • Oversaw operational strategies and growth initiatives for high-revenue banking and insurance accounts as the ABM lead.
  • Developed 10+ executive value reports in collaboration with Financial Services (FS) accounts, highlighting strategic visions, past successes, and future value propositions. These reports were utilized in client meetings and business reviews to open new opportunities and drive engagement.
Performance MetricsBudget ManagementMarketing Campaign ManagementSocial Media ManagementEmail MarketingAccount Marketing

Senior Analyst

Jul 2019Oct 2021 · 2 yrs 3 mos

  • Attained expertise in Pegasystems through comprehensive training and achieved certification for Pega System Architect.
PEGA CSAMechanical Engineering

Ntpc limited

Summer Internship

May 2018Jun 2018 · 1 mo · Talcher Thermal Power Station Township, Odisha, India · On-site

Hindustan aeronautics limited

Vocational trainee

May 2017Jun 2017 · 1 mo

Education

National Institute of Technology Rourkela

Bachelor's degree — Mechanical Engineering

Jan 2015Jan 2019

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