Abhinav Krishnamoorthy — Product Marketing Manager
Product marketer who builds the foundations that help SaaS companies scale. Seven years into product marketing, I've learned that launches are just one piece of the puzzle. The real work is building the GTM infrastructure, competitive positioning, and sales enablement that makes everything else possible. At Freshworks, I spent nearly five years running product and feature launches across global markets. Five major launches. Multiple regions. The kind of work where you're building beta programs, positioning against entrenched competitors, and translating complex features into stories that actually resonate with buyers. At Swym, I focused on PLG—driving product adoption, discovery, and monetization when the product itself is your primary growth lever. Different muscle than sales-led GTM, and it taught me how users actually experience and adopt products. Earlier at Wipro, I identified an $80M cross-sell and upsell opportunity by mapping service gaps across their customer base. That work earned me their Young Leader Award, but more importantly, it taught me how to think strategically about growth beyond just new logos. I also managed analyst relations with Gartner, Everest Group, HFS, and NelsonHall—handling RFIs, briefings, and the kind of positioning work that influences how analysts rank you in their reports. What I'm particularly good at: competitive enablement, setting up product marketing from scratch, building sales enablement that reps actually use, and translating technical complexity into clear market positioning. Currently at Wati, doing the work that matters—not just launching products, but building the systems that help them succeed in market.
Stackforce AI infers this person is a SaaS Product Marketing Specialist with a strong focus on growth strategies.
Location: Chennai, Tamil Nadu, India
Experience: 12 yrs 2 mos
Skills
- Product-led Growth (plg)
- Product Marketing
- Go-to-market (gtm) Strategy
- Sales Enablement
- Growth Strategy
Career Highlights
- Led five major product launches in global markets.
- Identified $80M growth opportunity at Wipro.
- Expert in building GTM infrastructure for SaaS.
Work Experience
Wati
Product Marketing Manager (1 yr 1 mo)
Swym
Product Marketing Manager (10 mos)
Freshworks
Lead - Product Marketing (2 yrs 1 mo)
Product Marketing Specialist (2 yrs 7 mos)
Wipro Limited
Assistant Manager, Marketing || Young Leaders Programme || Growth Strategist || Program Manager (2 yrs 1 mo)
Young Leadership Program (2 mos)
Innovations Events & Entertainment Pvt. Ltd.
Business Development (1 yr 11 mos)
Cognizant Technology Solutions
Programmer Analyst (1 yr 6 mos)
Education
Master of Business Administration (M.B.A.) at T A Pai Management Institute, Manipal
Bachelor of Technology (BTech) at Amrita School of Engineering
