Harsha Annadurai

CEO

Chicago, Illinois, United States7 yrs 9 mos experience

Key Highlights

  • Scaled multiple B2B SaaS companies significantly.
  • Expert in driving demand generation and lead conversion.
  • Proven track record in content strategy and marketing.
Stackforce AI infers this person is a SaaS marketing leader with expertise in demand generation and content strategy.

Contact

Skills

Core Skills

Go-to-market StrategyB2b Marketing StrategyBrand StrategyContent MarketingWeb Content WritingSales And Marketing

Other Skills

BloggingCampaign StrategiesCase StudiesCommunicationCreative StrategyDemand GenerationEditorial StandardsInformation ArchitectureMailChimpManagementMarketing CampaignsMusic CompositionMusic ProductionPositioning (Marketing)Presentations

About

Marketing leader with a V-shaped skillset that's scaled multiple B2B SaaS companies from <$1M to $10M and beyond. I know exactly how painful it is to hit that monthly/quarterly pipeline & leads target under incredible pressure from the C-Suite and the Board. This is why I joined Docket, whose AI agents helps marketing, demandgen, and growth leaders generate 15% more pipeline from their website (more about that later). Track record of results driven for SaaS companies: - Led Synup’s content team to drive 70k+ website visits a month and helped the company 8x ARR (up to ~$10M) - Led Slintel’s growth and content to 10x monthly traffic & leads and get acquired by 6sense ($200M+ org now) - Worked with multiple other B2B SaaS companies to spearhead growth campaigns, product marketing projects, and content programs to drastically improve lead generation, conversion rates, and traffic I solve go-to-market puzzles with content, numbers, creativity, and a team-first mindset. Every play starts with data and ends with measurable impact. Today, I’m focused on helping fellow marketing leaders generate 15% more pipeline with Docket. Here’s how: - 98%+ of your website visitors are browsing and bouncing - Every dollar and every minute spent bringing traffic to your website is lost if they don't convert - Marketing leaders are still struggling to use (or are straight-up not using) AI to educate customers about their solution, generate pipeline, improve website engagement, etc. Docket fixes this by learning from your company’s entire GTM knowledge to autonomously: - Engage with website visitors using personalized callouts - Answer their questions with supporting visuals & slides - Ask qualifying questions to perform prospect discovery - Convert website visitors into leads or customers - Capture first-party intent data and transfers it to your CRM Want to learn more? DM me or visit: https://www.docket.io/

Experience

Docket

2 roles

Head of Marketing

Promoted

Jun 2025Nov 2025 · 5 mos

Marketing

Oct 2024Jun 2025 · 8 mos

Freelance (self employed)

Marketing Consultant

Feb 2024Oct 2024 · 8 mos · Chicago, Illinois, United States · Remote

  • Content & Product Marketing Consultant for DocketAI (AI Sales Engineer for enterprise GTM teams)
  • Brand & Field Marketing Consultant for Scalekit (enterprise auth platform for B2B SaaS):
  • Developed founder branding strategy & published The Founder’s Guide to Startup Employee Equity
  • Managed field marketing, gifting strategy, and customer research for SaaStr Annual 2024
  • Designed brand narrative
  • Fractional marketer for an AI startup:
  • Content & social media strategy
  • Advisor for a stealth startup:
  • Product positioning and GTM strategy
Positioning (Marketing)StorytellingWeb Content WritingStrategic ConsultingSales and MarketingUser Experience Writing+5

Fincent

Head of Brand & Content Marketing

Aug 2023Feb 2024 · 6 mos · Remote

  • Revamped homepage end-to-end (research, positioning, wireframe, and copy) to boost conversions
  • Generated 8 customer testimonials & owned the product feedback loop
  • Managed 2 holiday campaigns & generated 20k+ views with short-form video content
Positioning (Marketing)Style GuidesUser Experience (UX)StorytellingWeb Content WritingStrategic Consulting+15

Mesh

Head of Content

Dec 2022Jun 2023 · 6 mos · Bengaluru, Karnataka, India · Remote

  • Led team of 7 to design & launch the brand’s content strategy
  • Streamlined workflows across the content and media teams to deliver service requests 2.5x faster
  • Supervised the launch of webinar series, G2 campaign, and social media strategy
Sales and MarketingManagementSearch Engine Optimization (SEO)Creative StrategyGo-to-Market StrategyB2B Marketing Strategy+9

Slintel, a 6sense company

2 roles

Marketing Manager, Content

Feb 2021Nov 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India

  • Built content strategy from scratch
  • Led 6-member team to scale content production rapidly and get acquired by 6sense
  • 10x-ed the monthly traffic acquired by the website’s content assets (from 4 digits to 5) in 17 months
  • Supervised launch of alternative content assets like Better Outreach, a microsite containing curated, high-quality cold outreach emails, and The Ultimate Sales Quiz, a sales trivia contest that had a viral loop built into it
  • Developed social media strategy that grew the Slintel LinkedIn page to 20,000+ followers
Positioning (Marketing)Style GuidesStorytellingWeb Content WritingSales and MarketingUser Experience Writing+19

Marketing Manager

Mar 2020Jan 2021 · 10 mos · Bengaluru, Karnataka, India

  • Owned and managed the company’s product marketing, brand messaging, lead automation, and content creation as we worked towards raising $20M in Series A funding
  • Created the sales narrative and pitch deck in collaboration with the CEO and VP of Sales for the Slintel product
  • Managed the operations of Rambling Sessions, a 15 part webinar series that generated 2200+ leads
  • Created and published conversion optimized website copy, email cadences, and nurture workflows
  • Set up HubSpot to capture website leads, route prospects to the sales team, and trigger sales cadences
Positioning (Marketing)Style GuidesUser Experience (UX)StorytellingWeb Content WritingSales and Marketing+20

Synup

3 roles

Marketing Manager, Content & Media

Mar 2018Feb 2020 · 1 yr 11 mos

  • Ideated, designed, and launched The Synpost newsletter (Open rate of 13.68%, 225 clicks per issue)
  • Created a scalable content process that helped the team deliver 40+ SEO-optimized content pieces every month
  • Built UX copy for Synup's product screens
  • Strategized and oversaw the operations of our social media marketing campaigns that have
  • contributed to a 2x increase in the number of followers, engagement, and link clicks on Synup's LinkedIn handle
  • Designed and shipped customer case studies & testimonials
Web Content WritingSales and MarketingUser Experience WritingSearch Engine Optimization (SEO)Case StudiesMailChimp+4

Marketing Associate

Promoted

May 2017Mar 2018 · 10 mos

  • Created competitor review/pricing pages that currently rank highly on Google SERPs and drive steady traffic + leads to the website
  • Formulated a scalable guest posting strategy that helped the team publish content on 50+ third-party blogs to increase the website's Domain Authority from 38 to 42 in 8 months
Web Content WritingSales and MarketingMailChimpContent Marketing

Digital Marketing Apprentice

Jan 2017May 2017 · 4 mos

  • Launched an alternative outreach campaign on Twitter using personalized messages and GIFs that had a 35% response rate
  • Built blog posts, how-to articles, and long-form content for the Synup website
Web Content WritingSales and MarketingMailChimpContent Marketing

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