May 2025 – Sep 2025 · 4 mos · Toronto, Ontario, Canada · Remote

• Consulting B2B SaaS startups for their North American marketing strategy with a focus on demand generation and go-to-market execution.

Nov 2024 – May 2025 · 6 mos

• Whatfix is a global leader in the Digital Adoption Platform (DAP) space, empowering organizations worldwide to accelerate user onboarding, improve software adoption, and enhance employee productivity. Whatfix has raised a total of approximately $328 million in funding, including its $125 million Series E round in September 2024, led by Warburg Pincus. Whatfix achieved a valuation of approximately $900 million that continues to innovate and transform how businesses drive digital transformation success.
• At Whatfix, I was spearheading high-impact field marketing initiatives that accelerate pipeline growth and revenue performance. I lead a lean and high-performing team of regional marketers, partnering strategically with sales leadership to architect and execute programs that deepen enterprise engagement, shorten sales cycles, and drive scalable business outcomes.

Jan 2023 – Nov 2024 · 1 yr 10 mos

• Driving high-impact field marketing programs that fuel pipeline growth and revenue acceleration. I lead a lean team of regional field marketers, collaborating closely with sales leaders to develop and execute strategies that drive enterprise engagement and deal velocity.
• 🔹 Strategic Sales Partnership – Align field marketing efforts with regional sales priorities, translating challenges into scalable, actionable strategies.
• 🔹 Event & Executive Engagements – Oversee hosted and sponsored events, executive summits, and trade show activations to maximize ROI and drive conversions.
• 🔹 ABM & Targeted Campaigns – Partner with ABM and integrated marketing teams to create 1:1 programs for Enterprise accounts, guiding them through the buyer’s journey.
• 🔹 Data-Driven Optimization – Leverage analytics to track performance, refine marketing plays, and enhance sales enablement.
• 🔹 Sales Alignment & Advocacy – Keep sales teams informed and empowered, ensuring seamless execution and effective pipeline acceleration.
• Committed to driving marketing excellence and optimizing revenue impact!

Jan 2021 – Dec 2022 · 1 yr 11 mos

• Driving Demand, Pipeline, and Revenue Growth Through Strategic Marketing
• Developed a structured approach to drive demand, new business, and customer expansion across segments and regions through direct and indirect channels.
• Optimized the marketing mix (online & offline) to generate high-quality leads, resulting in $1M in direct revenue from demand generation and field marketing campaigns.
• Spearheaded field marketing campaigns, generating an active pipeline of $2.5M in 2022, serving as the first touchpoint for prospects.
• Led marketing programs from 2020 to 2021, achieving 161% growth in direct opportunities.
• Managed the overall channel program, including enablement, recruitment, and demand generation.
• Continuously refined strategies through data-driven decision-making, scaling programs to support aggressive new business targets.

Sep 2019 – Dec 2020 · 1 yr 3 mos

• Whatfix is a SaaS based Digital adoption platform which provides in-app guidance and performance support for web applications and software products. Whatfix helps companies to create interactive walkthroughs that appear within web applications.
• As a Field Marketing Manager, I lead the global field marketing campaigns/events and on-ground, virtual initiatives with a focus on developing multichannel campaigns that drive thought leadership, build brand awareness and generate high-value leads. Working and collaborating closely with sales and SDR's to know their prospects and execute end-to-end field and virtual marketing campaigns to drive MQL's (Marketing qualified leads) and SQL's, pipeline and revenue target for Whatfix.
• Generate a pipeline value of $1.5M.
• Regions handled: US, UK, EMEA & ANZ

Apr 2018 – Aug 2019 · 1 yr 4 mos

• Freshworks is a SaaS Software Company with a revenue of $200 Million+ ARR and at a valuation of a $3.5 Billion. Freshworks is also listed in Forbes Cloud 100 Software Companies in the world. It was recently ranked #17 in LinkedIn Top Companies to work for!
• I handed the Regional Marketing initiatives.
• Marketing campaign strategy development for the region and execution of regional marketing campaigns to support sales objectives and corporate initiatives
• Drive lead generation and nurturing activities to support sales goals in coordinating with multiple teams to execute marketing initiatives and campaigns.
• Conceive and implement demand generation and visibility programs, including product/segment/industry webinars, road shows, lead generation, lead nurturing, local events, and more to produce high-quality leads while operating within budget.
• Measure, track, analyze, and regularly report on the effectiveness of overall demand generation; create projections and measure ROI.
• Assist the SDR's and sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for the region.
• Produce various literature, signage, merchandise, and other materials to be used at field marketing events.
• Maintain relationships with third-party vendors and venues. Build a strong network across the business community to generate profitable opportunities.
• Attend trade shows and events.

May 2017 – Mar 2019 · 1 yr 10 mos

• Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. The company's cloud-based suite of SaaS products is widely used by over 150,000+ customers around the world.
• At Freshworks, I'm part of the Sales Enablement function working across Freshdesk and Freshservice for all regions (US, UK, MENA, India, ANZ, EU).
• As part of the team, I handled,
• Competitive/Market intelligence, In-depth feature comparisons & battle cards working closely with Pre-sales and sales and through primary research for Field Marketing teams across all regions
• Generated content for web pages, ads (design and copy), landing page copies etc
• Revamped Freshworks IVR experience by streamlining the way customers and prospects reach Freshworks via phone
• Sales-readiness material- Building product collaterals for the sales team bridging the gap in content required to close deals
• Developed ICP for Freshdesk & Freshservice through interviews, surveys, sales data, and gain insight into customer use of current products, untapped opportunities, and buyer personas
• Created product decks and pitch decks to support the Field sales teams
• Created customer case studies & testimonials
• Created sales playbook, product datasheets, updating new product features list of Freshdesk & Freshservice
• Developed a use-case library for Freshdesk
• Managed the Sales enablement portal-Paperflite by updating the portal with sales collaterals
• Was part of the War room for a tenure of 45 days for Freshdesk new UI (Mint) launch

Jan 2017 – Apr 2017 · 3 mos

• Coming in with a B2C internship experience, the B2B software industry was a whole new ball game.
• As a Product Marketing intern,
• Understood and learned Saas industry and the products under Freshworks suite.
• Developed new and maintaining/updating existing product collateral such as product briefs, customer presentations, competitive analysis, and sales tools
• Worked closely with product marketing managers, Sales, Pre-sales engineers, marketing managers, CSM's and product owners on product/ feature updates, sales training, and other initiatives
• Creating content that aligns our messaging and positioning for sales and internal teams
• Deeply investigate each market through market research, interviews, competitive analysis, and more.
• Understand and articulate to the product and engineering teams the product developments necessary to accommodate each new use case and market.
• Was offered a PPO at the end of the Internship.

Nov 2014 – Dec 2014 · 1 mo

Jun 2013 – Jun 2013 · 0 mo · India

• My responsibilities included writing feature stories on human-interest articles that focus on a particular people, places and events. Contributed about 5 feature stories in the span of 4 weeks for the weekly supplementary paper. My stories were mere hard news coverage by amplifying and explaining the most interesting and important elements of a situation or occurrence. Focused on educational features, special advertisers feature, youth problems, culture and fashion.