Jun 2021 – Sep 2025 · 4 yrs 3 mos

Apr 2019 – Jun 2021 · 2 yrs 2 mos · Mumbai Area, India

Sep 2017 – Apr 2019 · 1 yr 7 mos · Noida Area, India

• Repositioned Moglix as the fastest growing and largest B2B Commerce Company through Public Relations & digital marketing
• Built marketing and inside sales team of four from scratch to build a healthy pipeline of MQLs and SQLs for new business development: onboard 35+ new clients till date: Nerolac, Accenture, Kaya, Mahindra, Supermax etc.
• Developed and managed Moglix Business website from scratch and increased Moglix social media Share of Voice(SOV) to 30%
• Enabled sales through collateral development: brochure, Corporate Deck, Testimonials, Case Studies, Blogs, explainer videos, inside sales docket
• Ran campaigns for demand generation: Email marketing, Google Ads, Linkedin, Demand Base, Webinars, RoundTable Events, event sponsorships, SEO
• Increased Moglix editorial and digital Share of Voice to 65% and 30% respectively: 500+ coverage pieces, 7+ awards, 3MN+ coverage views
• Played a critical role in winning first seven awards of Moglix – Deloitte Tech Fast 500(Rank #6), Fortune 40 Under 40, SAP Ace Award, BT Coolest Startup, Tie Lumis Entrepreneurial Award, BW Young Entrepreneur Award etc

Apr 2016 – Sep 2017 · 1 yr 5 mos

• Generate marketing leads through events and digital campaigns| Influenced USD 2 BN of Qualified funnel
• Strategized and executed The Big Leap Ahead , a three day global technology summit for HCL’s top 30 accounts
• Designed customer experience( on ground and digital) to generate top of the funnel leads in new age technologies
• Worked with creative agency to develop event collaterals (videos, e-mailers, venue branding, brochures)
• On boarded and engaged customers, speakers, political leaders for the summit
• Engaged 100+ key decision makers by organizing best in class soccer coaching camp for their kids in USA and Europe
• Developed communication collaterals for venue branding and recruitment of the participants
• BRAND AWARENESS CAMPAIGNS|INCREASED HCL’S BRAND AWARENESS BY 200%
• Developed digital campaigns to increase HCL’s brand awareness in its key markets
• Conceptualized world’s largest ever twitter takeover by Manchester United players in terms of impressions
• Managed the world’s first ever co created tweet campaign between Manchester United players and fans
• Worked with the creative agency to develop communication strategy and therefore developing quality collaterals i.e. banners , films, mailers, microsite to ensure adherence to the brand guidelines
• Worked with media agencies to develop a quality promotion plan and onboarded 30+ key influencers like Yuvraj Singh and Dino Morea
• Increased HCL’s brand awareness by 200% in its key markets generating 200 MN+ impressions with #UnitedByHCL trending across the world
• BRAND ALLIANCES|NEW YORK YANKEES AND DALLAS COWBOYS
• Partnered with sports clubs to give a world class hospitality experience to CIO/CIO-1

Mar 2015 – Mar 2016 · 1 yr

• LAUNCH OF HCL’S DIGITALISATION BUSINESS|74 MN USD|100 MN+ IMPRESSIONS
• Was a part of the core team to launch of HCL’s digitalization business by leveraging HCL’s digital transformation partnership with Manchester United
• Worked with creative agency to develop the communication strategy for the launch of the partnership and developed communication collaterals – film, brochure, sales training modules, digital banners for promotion
• Executed one of the best ever partnership launch in 137 years history of Manchester United by generating media articles worth 74 MN USD and 100+ MN impressions
• Received team appreciation from CEO, Anant Gupta and CMO, Matt Preschern for our work
• Won 1 Abby award, 10 B2B Marketing Awards, 1 Paul Writer Innovation Award and 1 IDMA award

Jul 2014 – Oct 2014 · 3 mos · Indore Area, India

• Identification of potential leads in the home decor segments by analysing their web presence
• Further segregating the leads into hot,warm and cold leads by connecting with the clients
• Enabled converting three clients (worth Rs 5.5 lacs)

Apr 2014 – May 2014 · 1 mo · Delhi

• Established transit advertisement market in Delhi. Assessed transit advertisement market in Delhi in terms of opportunities, suppliers and competitors via primary and secondary research.Determined the Government Regulations in transit advertisement w.r.t pricing and place
• Selected the best vendor for North India based upon cost, quality and variety and expanded its portfolio of services(electric rickshaw branding)
• Identified potential clients based on customer profiling and segmentation and converted three clients for INR 63,000 (Gold gym, The gym, DICS)

Apr 2012 – Jun 2013 · 1 yr 2 mos · New Delhi Area, India

• Delivered five projects during the tenure earning a revenue of Rs. 2.6 crore (Team size-3-7)
• Appreciated by client for identifying the designing gaps in equipment’s, thereby, saving future costs
• Redesigned the logo of the organisation and prepared design and content of website

Jun 2011 – Mar 2012 · 9 mos · New Delhi Area, India

May 2010 – Jun 2010 · 1 mo · New Delhi

• Study of DC system for thermal power plants 2X500 MW