Sonali Thakur

Design Manager

Mumbai, Maharashtra, India18 yrs experience

Highly Stable

Key Highlights

Led marketing strategy for cybersecurity firms.
Over 14 years of experience in technology marketing.
Expert in brand communication and demand generation.

Stackforce AI infers this person is a Marketing Leader in the Cybersecurity and Technology sectors.

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Skills

Core Skills

Marketing StrategyBrand CommunicationMarketing Communications

Other Skills

AdvertisingBrand AwarenessBrand ManagementCRMCompetitive AnalysisContent MarketingDemand GenerationDirect MarketingIntegrated MarketingMarketingOnline MarketingPublic RelationsStrategyanalyst relationsanalytics

About

An experienced technology marketing leader focused on driving business growth by strategizing and executing marketing programs aimed at brand growth and enhancing market share. Have led marketing charter of cybersecurity firms - Cyberinc-a cybersecurity start-up and SecurityGen. Over 14 years of marketing and strategic communications background, spanning across leading IT product and services firms. I have had the privilege to lead marketing strategy and programs for global enterprise technology leaders, on one side, and innovative tech start-ups on the other. A business-focused professional with industry knowledge and in-depth experience in leading marketing and communications function for technology products and solutions - with prior experience in data analytics and cybersecurity product lines. A creative mind, with an ear for music, a flair for writing, and an eye for detail. Specialties: Go-to-market, brand communication, brand acquisition strategy and roadmap, technology marketing, marketing strategy & communication, IT marketing, analyst relations (AR), public relations (PR), demand generation, digital marketing, social media, marketing automation and analytics, sales enablement, channel and partner marketing,

Experience

Prismforce

Director Marketing

Apr 2025 – Present · 11 mos · Mumbai, Maharashtra, India

Securitygen

Chief Marketing Officer

Jan 2022 – Apr 2025 · 3 yrs 3 mos · Mumbai, Maharashtra, India

Positive technologies

Chief Marketing Officer

Sep 2021 – Jan 2022 · 4 mos · Mumbai, Maharashtra, India

Cyberinc

Director Marketing

Apr 2017 – Dec 2019 · 2 yrs 8 mos · Mumbai Area, India

Aurionpro

Director- Corporate Marketing

Sep 2015 – Jun 2017 · 1 yr 9 mos · Mumbai Area, India

 Leading the corporate marketing function at Aurionpro encompassing- branding, digital, content marketing, public relations, analyst relations, sales and event support, employee branding and internal communications to create brand awareness along with supporting the sales pipeline efforts across the LOBs
 Developed a detailed 360-degree communication strategy spanning the global brand acquisition, integration, and re-launch stages
 Launched Cyberinc-an enterprise security firm focused on prevention against web malware and fraudulent access
 Focused on driving awareness for Isla Malware Isolation through online and offline routes, and on the revenue strengthening front - enabling channel sales platform and supporting the lead-generation efforts

brandingdigital marketingcontent marketingpublic relationsanalyst relationssales support+5

Teradata

Country Marketing Manager

Aug 2013 – Dec 2014 · 1 yr 4 mos · Mumbai Area, India

Leading the marketing strategy and execution for - IDW (Integrated Data warehousing), Big data and marketing analytics portfolio

marketing strategyexecutionbig dataanalytics

Cmc ltd

Marketing & Strategic Communications

May 2011 – Jul 2013 · 2 yrs 2 mos · Mumbai Area, India

Quinnox

Senior Executive Marketing Communications

Jul 2008 – May 2011 · 2 yrs 10 mos

Part of the Marketing and communications function; responsible for devising and implementing an integrated marketing strategy with the perfect blend of marketing tools to ensure positive brand growth, sustained brand awareness and a healthy ROI.
Brand Management & Communication
Strategic Planning
MI & MR
Online Marketing
ATL/BTL

integrated marketing strategybrand managementonline marketingmarketing communications

Interface communications

Account Supervisor

Jun 2006 – Aug 2006 · 2 mos

Planning and executing direct marketing initiatives, loyalty programs, CRM, and interactive campaigns for Mahindra Corporate, Mahindra World City and a couple of other Mahindra group companies
Brands handled:
Mahindra Corporate, Mahindra Scorpio,Mahindra World City

direct marketingCRMinteractive campaignsmarketing strategy

Rediffusion dy&r

Account Manager

Jun 2003 – May 2006 · 2 yrs 11 mos

Formulating and executing detailed brand communication program
Devising core branding and messaging strategy
Planning and execution of product launches, press conferences, announcements & customer meets
New product launches and brand positioning events
Planning and execution of various media and non-media initiatives
Client Servicing/Account management
Ensuring maximum customer satisfaction
Competitive analysis
Managing agency revenue
Expanding the existing account size and adding new clients to the portfolio
Brands handled:
Toyota Kirloskar Motor,Cartoon Network Enterprises,Welspun India,Zee telefilms,BPB India Gypsum,Amore gourmet gelato,W-Women`s Wear,InterContinental The Grand to name a few.