Jon Itkin — CEO
If you're a B2B technology company ready to take a leadership position in your market, then I'm ready to help. I’ve spent years working with businesses from Meta, Salesforce, and Google to high-growth startups and scaleups to position B2B products, platforms, and brands. I’ve seen it firsthand many times: The transition from vague to tight positioning is like turning the lights on. It’s a force multiplier that makes your entire go-to-market work harder and faster. It’s the antidote to mixed-up messaging, sleepy conversion rates, and low-energy sales cycles. And the beautiful thing: You’re working with words, not code. If you want to fix your positioning, I want to pitch in. I help founders and executives at established B2B tech companies refactor their positioning and messaging to reach the next big objective. My work has helped: …challenger brands outflank category Goliaths …legacy leaders reclaim their credibility and authority …high-powered upstarts build Fortune 500 pipelines …teams break through years-old logjams and start rowing together And contributed to big funding rounds, smash-hit marketing events, and groundbreaking campaigns. There are two ways you can have my help: One: Follow me on LinkedIn or visit my website for insights, ideas, and frameworks you can use. Two: DM me “Chat” or click the link in my featured section to set up a call and talk over your positioning challenge.
Stackforce AI infers this person is a B2B marketing strategist with expertise in positioning and brand development.
Location: Rochester, New York, United States
Experience: 19 yrs 9 mos
Skills
- Positioning (marketing)
- B2b Marketing
- Product Marketing
- Gtm Strategy
- Branding
Career Highlights
- Expert in B2B product positioning and messaging.
- Proven track record with major tech companies.
- Skilled in transforming brand narratives for growth.
Work Experience
In The Kitchen
Principal (3 yrs 4 mos)
Connect The Dots
Director of Product Marketing (1 yr)
Odaseva
Director of Creative, Content, and Customer Insight (1 yr 2 mos)
Article Group
Head of Strategy (8 mos)
Director of Strategy (4 yrs)
The Martin Group
Director of Brand Strategy (9 mos)
Eric Mower + Associates
Senior Account Planner (1 yr)
Verdant Brand Communications
Director of Account Planning (6 mos)
Associate Director of Strategy (10 mos)
Brand Engagement Strategist - Copywriter (1 yr 10 mos)
Lichtenstein + Associates
Copywriter (1 yr 1 mo)
Jon Itkin Copywriting
Freelance Copywriter, Editor, Creative Project Manager (3 yrs 9 mos)
Education
Journalism at University of Oregon
English at University of Pittsburgh
