Jan 2020 – Aug 2022 · 2 yrs 7 mos · Bangalore Urban, Karnataka, India

• Accelerating growth and building a disruptive business eco-system.

May 2019 – Jan 2020 · 8 mos

Jul 2017 – Apr 2019 · 1 yr 9 mos

• Launching, running and managing end to end online retail for all the private labels for Voonik. This includes designing, sourcing and retailing of fashion apparel and shoes. Key deliverables of the role are to:
• Spearhead the launch of in house fashion brands. 6 brands launched to date, with a 15% contribution to total GMV.
• Own P&L accountability of the entire private label business. Achieved a gross margin 30% as profits.
• Manage OTBs within brands and department to optimise product selection and sell throughs.
• Set up dynamic pricing model along with the data engineering team to optimise profitability.
• Manage Business Finance and budget allocation in development and growth of the brands.
• Serve as gatekeeper of customer NPS in an environment of high growth pressures, by understanding customer behaviour and develop new customer insights. Achieved and maintained a positive NPS of over 30.
• Streamline experience and visibility across touchpoints for engagement and conversions.
• Transform the function to support future growth amidst changing nature of business strategy.
• Own performance metrices for category experience and monitor sell-side experience metrics, develop new experience models, understand where opportunities are and work with Tech/Product team.
• Build content pipeline with partners for imagery, shoots and fashion feeds. Own cost improvement and overall content portfolio management.
• Scale and build strategic content marketing partnerships in the ecosystem.

May 2016 – Jun 2017 · 1 yr 1 mo · Bengaluru Area, India

• Leveraged analytics and drew conclusions from the market / industry trends, client issues and initiated go to market initiatives (including demand forecast, customer journey mapping, product lifecycle etc.)
• Contributed to research, design and writing of articles/whitepapers for collateral development
• Mentored team building and on boarding efforts for fresh recruits
• Drove 360 degree transformation (offline to online)
• Led teams across broad technical, design and business disciplines
• Mitigated risk factors through careful analysis of statistical data.
• Effectively implemented change management strategies in rapidly evolving global business environment through forecasting techniques
• Defined processes and tools best suited to the project through agile and waterfall approaches
• Worked as Product Manager to set up an e-commerce channel for a leading Indian Conglomerate for their luxury retail segment (from customer onboarding to checkout)
• Integrated its order management, warehouse management, business analytics and CRM systems
• Worked closely with user experience design, program management & engineering teams in an agile environment

Mar 2014 – Apr 2015 · 1 yr 1 mo · Bengaluru Area, India

• Led a team of designers, buyers and technologists to drive product innovation and market expansion
• Drove Brand management & product development using predictive modelling systems and development strategies for seasonal range for women’s & kid’s wear
• Negotiated sourcing channels with stakeholders to achieve optimal costing & effective pricing
• Drove benchmarking projects/perceptual maps to position, segment, price & promote products
• Identified, developed & managed vendors to suit brand needs, in line with technical capacity & cost
• Launched a complete range of wearable technology, designed its go-to-market plan & built marketing campaigns
• Developed product manual for embellished women’s wear & product safety manual for kid’s wear

May 2012 – Mar 2014 · 1 yr 10 mos

• Managed a team of 12 associates to deliver on the below responsibilities:
• Created a business opportunity with high net worth brands by cracking business initiation with major Middle East retailers
• Strategized & launched marketing campaigns for women's wear apparel
• Vendor Development and Management (in regards to costs, compliances and conditions of trading)
• Liaised with designers to get the right product in terms of design & cost
• Set the fabric routes and routes for other trims to streamline operations
• Built strategic Alliances & negotiated terms to set up off shore project management office

May 2009 – Apr 2012 · 2 yrs 11 mos

• Managed a team of 5 technologist to streamline the technical area. Customer base involved would include both Women's wear and Children's wear and spread over multiple customers.

Jun 2008 – Apr 2009 · 10 mos