Oct 2023 – Mar 2024 · 5 mos · India · Hybrid

Apr 2023 – Oct 2023 · 6 mos · Bengaluru, Karnataka, India

• Optimized funnels across categories and focused on retention and revenue through A/B experiments.
• Collaborated closely with the product team for launches, scaling Average Revenue Per User (ARPU) from <1 to >10 ₹.
• Contributed to making FamPay a highly engaged and one of the largest Fintechs on social media through innovative brand and product-led content.
• Achieved up to 80% awareness in one or more in-app categories, driving impressive user engagement.

May 2022 – Apr 2023 · 11 mos · Bengaluru, Karnataka, India

• Oversaw production and distribution of key performance creatives, contributing to MTU growth from 100K to 1.7M, alongside other product-led efforts.
• Enhanced team efficiency and scrum management by establishing documentation protocols through Notion automation.
• Spearheaded PN strategy, led in-house automation for request management, and defined Tone of Voice (ToV) and content direction.
• Orchestrated GTM initiatives for new in-app products and categories, whilst creating a playbook for future needs.
• Successfully secured brand partnerships, including Visa, mCaffeine, Fynd, and Replit, driving business expansion.

Sep 2021 – May 2022 · 8 mos · Mumbai, Maharashtra, India

• Led a 25-member team across Eastern Europe, China, and India in the Global Creator Network vertical.
• Managed a ~10M USD ARR P&L for 6 Bacardi portfolio brands.
• Orchestrated brand strategy, campaigns, and talent contracts; oversaw hiring and training in international markets.
• Developed expertise in legal, analytical, and performance aspects, including IP securing, creator contracts, media planning, and analysis.
• Co-created diverse IPs in Poland, Russia, and China with local creators, such as talk shows, music videos, and pioneering Hip Hop Awards in Poland.
• Collaborated with notable Indian brands (Tinder, Cred, Royal Enfield) on impactful campaigns and IPs, elevating brand presence.
• Contributed to music videos with renowned artists (Nucleya, Vidya Vox, Ritvizz, Emiway), amplifying brand engagement.

Apr 2021 – Sep 2021 · 5 mos · Mumbai, Maharashtra, India

Apr 2020 – Mar 2021 · 11 mos · Mumbai, Maharashtra, India

Jan 2019 – Mar 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India

Dec 2017 – Jan 2019 · 1 yr 1 mo

• Led new business acquisition for market share growth in a hotel Research project, integrating Yield Optimization into the Sales Structure.
• Ranked in the top 1% globally for sales contribution by effectively managing the highest performing account portfolio, spanning Delhi travel and trade, international, and key national accounts for Marriott India.
• Focused on business development within the production segment, driving increased revenue and market presence.

Jun 2016 – Nov 2017 · 1 yr 5 mos

Jan 2015 – Jun 2015 · 5 mos · Chhatrapati Sambhajinagar, Maharashtra, India

Jun 2014 – Aug 2014 · 2 mos · Chhatrapati Sambhajinagar, Maharashtra, India